Head of Brand

Job Description

Title: Head of Brand

Company Name: Searchlite Communications Ltd.

Vacancy: --

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 8 to 12 years
• The applicants should have experience in the following business area(s): Telecommunication, Manufacturing (FMCG), Event Management, Hotel, Direct Selling/Marketing Service Company, E-commerce

• Bachelor/Honors
• Masters

• 8 to 12 years
• The applicants should have experience in the following business area(s): Telecommunication, Manufacturing (FMCG), Event Management, Hotel, Direct Selling/Marketing Service Company, E-commerce

• Lead end-to-end P&L management and drive sustainable business growth
• Develop and execute brand positioning and communication strategies
• Conceptualize and implement annual marketing plans, budgets, and growth roadmaps
• Drive innovation pipeline, including new product development and mix optimization
• Manage and monitor ATL & BTL campaigns, ensuring strong execution and ROI
• Oversee media planning and buying strategy for maximum efficiency and impact
• Collaborate with sales, supply chain, and cross-functional teams for seamless execution
• Lead agency partnerships and media relations to ensure timely and cost-effective delivery
• Analyze market trends, consumer insights, and competitive landscape for opportunity identification
• Drive new market entry and brand extension strategies
• Play a critical role in S&OP planning, including sales forecasting and target setting
• Continuously track and optimize brand performance and marketing ROI