General Manager- Meghna Noodles & Biscuit Factory Limited

Job Description

Title: General Manager- Meghna Noodles & Biscuit Factory Limited

Company Name: Meghna Group of Industries.

Vacancy: --

Age: Na

Job Location: Dhaka (Gulshan)

Salary: Negotiable

Experience:

• At least 20 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG)

• Masters
• Diploma
• Bachelor/Honors

• Master’s/Bachelor’s/PGD in Marketing.

• At least 20 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG)

Experience:

• Minimum 20 years of extensive experience in FMCG brand and sales management, out of which at least 10 years must be in a similar senior leadership role with relevant exposure to biscuit and noodles category product development, pricing strategy, marketing strategy, and business development in any country.
• Managing capabilities of more than 2000 manpower and 20,000 Trade merchandising outlets.

Job Context:

Meghna Noodles & Biscuit Factory Limited (MNBFL), a concern of Meghna Group of Industries (MGI), is one of Bangladesh’s fastest-growing FMCG enterprises engaged in the production and marketing of noodles, biscuits, confectionery, and other convenient food products. The company is expanding its market footprint both locally and internationally with a strong commitment to innovation, product quality, and consumer satisfaction. To strengthen its Brand and Marketing Division, the company is seeking a professional with extensive experience in FMCG product development, pricing strategy, marketing strategy, and business development. The incumbent will play a pivotal role in developing and executing marketing strategies that enhance brand equity, drive sales growth, and position Meghna’s noodle and biscuit brands as household names across the country. This position requires a leader who not only understands the dynamics of the food and beverage industry but can also translate market insights into actionable business strategies—bridging creative marketing with commercial objectives.

Job Description:

• Strategic Brand Leadership: Lead the overall brand and marketing strategy for Meghna Noodles & Biscuit Factory Limited (MNBFL) by analyzing market dynamics, consumer behavior, and competitor activities, ensuring all initiatives are aligned with corporate goals to strengthen MGI’s leadership in the FMCG sector.

• Product Innovation & Portfolio Development: Drive end-to-end product innovation — from concept creation to market launch — using his/her proven expertise in introducing successful FMCG brands, to diversify MGI’s product portfolio and capture new market opportunities.

• Business Planning & Profitability Management: Develop and implement annual business and marketing plans with clear revenue, margin, and growth targets, applying his/her financial and operational acumen to enhance profitability and long-term brand value.

• Cross-Functional Leadership & Capability Building: Lead and mentor multifunctional teams across sales, marketing, and production, fostering a high-performance culture focused on process efficiency, timely execution, and continuous improvement for business excellence.

• Integrated Marketing Communication & Brand Visibility: Design and execute effective ATL/BTL and digital campaigns in collaboration with creative and media agencies, ensuring consistent brand communication that builds consumer trust, loyalty, and strong market presence for MGI’s brands.