Executive/Sr. Executive, Brands
Job Description
Title: Executive/Sr. Executive, Brands
Company Name: Bombay Sweets & Co. Ltd.
Vacancy: --
Age: 25 to 35 years
Location: Dhaka
Salary: Negotiable
Experience:
∎ At least 5 years
∎ The applicants should have experience in the following business area(s):Manufacturing (FMCG), Food (Packaged)/Beverage, Dairy
Published: 27 Jan 2024
Education:
∎ Master of Business Administration (MBA) in Marketing
Requirements:
Additional Requirements:
∎ Age 25 to 35 years
∎ Relevant Experience of minimum 03 to 05 years (according to the positions) in the reputed organizations of frozen and dairy categories.
Responsibilities & Context:
∎ Launching products coordinating with different functional team within the organization and following the launching tracker properly.
∎ Assist in developing brand guideline, category planning.
∎ Contribute in formulating and executing marketing strategy to lead the category with growth and overall create an emotional association with the targeted consumers.
∎ Liaising with advertising agency to plan, develop and execute the communication program ensuring the objective.
∎ Analyzing Market Data to do competitive analysis and identify gap in quality distribution.
∎ Supervising the design development of Pack design, promo-materials and ensure the conformity of those designs in the final production.
∎ Develop and update consumer portrait, consumer engagement funnel for the assigned brands.
∎ Carrying out market research required for different marketing objectives.· Understand in-store environment in terms of pricing, promotion of competitors.
∎ Devising functionally aligned Brand Plan emphasizing digital for new and existing Products.
∎ Engaging brands with consumers through digital marketing.
∎ Exploring innovative avenues to promote products.
∎ Organizing different on-ground and interactive digital events.
∎ Track and monitor the performance of different communication program.
∎ Managing Business Results through Batch Costing, different Financial analysis and P&L.
∎ Launching products coordinating with different functional team within the organization and following the launching tracker properly.
∎ Assist in developing brand guideline, category planning.
∎ Contribute in formulating and executing marketing strategy to lead the category with growth and overall create an emotional association with the targeted consumers.
∎ Liaising with advertising agency to plan, develop and execute the communication program ensuring the objective.
∎ Analyzing Market Data to do competitive analysis and identify gap in quality distribution.
∎ Supervising the design development of Pack design, promo-materials and ensure the conformity of those designs in the final production.
∎ Develop and update consumer portrait, consumer engagement funnel for the assigned brands.
∎ Carrying out market research required for different marketing objectives.· Understand in-store environment in terms of pricing, promotion of competitors.
∎ Devising functionally aligned Brand Plan emphasizing digital for new and existing Products.
∎ Engaging brands with consumers through digital marketing.
∎ Exploring innovative avenues to promote products.
∎ Organizing different on-ground and interactive digital events.
∎ Track and monitor the performance of different communication program.
∎ Managing Business Results through Batch Costing, different Financial analysis and P&L.
Required Skills & Expertise:
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ Bombay Sweets & Co. Ltd.
∎ KA – 63, Kuratoli, POST. + PS. Khilkhet, Dhaka – 1229. (Near Joar Shahara, Kuril Bishwa road, Opposite of BICC)
∎ Bombay Sweets & Co., Ltd. (BSCL) is a name associated with consumers for snack food for many decades in Bangladesh and abroad. It made its modest start in the beginning of way back in 1948. Gradually it increased its popularity amongst the consumers in meeting their demands. Within 20 years time, BSCL had 28 outlets throughout the country. Initially the company served its customers from their own outlets.
In the new millennium, Bombay Sweets is a leader in the snack food industry. We continually introduce innovative products and packaging needed to satisfy ever-changing appetites and tastes.
Address::
∎ KA – 63, Kuratoli, POST. + PS. Khilkhet, Dhaka – 1229. (Near Joar Shahara, Kuril Bishwa road, Opposite of BICC)
∎ Bombay Sweets & Co., Ltd. (BSCL) is a name associated with consumers for snack food for many decades in Bangladesh and abroad. It made its modest start in the beginning of way back in 1948. Gradually it increased its popularity amongst the consumers in meeting their demands. Within 20 years time, BSCL had 28 outlets throughout the country. Initially the company served its customers from their own outlets. In the new millennium, Bombay Sweets is a leader in the snack food industry. We continually introduce innovative products and packaging needed to satisfy ever-changing appetites and tastes.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 20 Feb 2024
Category: Marketing/Sales
Source: bdjobs.com
Deadline Expired on 20th Feb 2024
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