Executive, Social Media and PR

Job Description

Title: Executive, Social Media and PR

Company Name: Al Fatah Publications

Vacancy: 01

Age: 25 to 35 years

Job Location: Dhaka (Malibagh)

Salary: Negotiable

Experience:

• At least 1 year
• The applicants should have experience in the following business area(s): Design/Printing/Publishing, Group of Companies

• Master of Arts (MA) in Marketing, Mass Communication & Journalism, Public Relations, English
• Bachelor of Arts (BA) in Marketing, Mass Communication & Journalism, Public Relations, English

Professional diplomas or certifications in Digital Marketing, PR, or Content Strategy will be considered an added advantage.

• At least 1 year
• The applicants should have experience in the following business area(s): Design/Printing/Publishing, Group of Companies

• Age 25 to 35 years
• Only Male

• Practical experience in Digital Marketing and Social Media Management.

• Strong understanding of digital marketing strategies, social media growth, engagement, and paid campaigns.

• Experience with Facebook Ads Manager, Instagram, LinkedIn, and YouTube, etc.

• Creative, proactive, and capable of working independently.

• PR & Media Engagement: Experience in drafting and distributing press releases, maintaining relations with journalists and media houses.

• Prior work experience in an advertising agency, PR firm, publishing house, or educational institution will receive preference.

• Manage and grow the company’s social media platforms, including Facebook, Instagram, LinkedIn, etc.

• Plan and execute digital marketing and social media campaigns.

• Prepare plans and content calendars for the upcoming months.

• Upload content across social media accounts of the group.

• Identify target markets and determine optimal outreach methods.

• Monitor the effectiveness of marketing communications through social media.

• Monitor and analyze social media market trends, competitor activities, and consumer engagement.

• Monitor digital engagement, audience feedback, and social media trends.

• Support digital marketing campaigns and promotional activities of the group.

• Plan and oversee advertising and promotional campaigns across various media (digital, print, TV, etc.).

• Manage external stakeholders during campaigns, including influencers, franchisees, newspaper publications, and video production agencies, etc.

• Supervise and collaborate closely with the agencies during video commercial shoots.

• Prepare reports and presentations on marketing and campaign performance.

• Cover events, activities, achievements, and engagement initiatives of the Group.

• Develop and manage the marketing budget, ensuring cost-effective execution and a positive ROI for digital/social media marketing.

• Provident fund,Profit share,Tour allowance,Mobile bill
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2