Digital Marketing And Social Media Specialist

Job Description

Title: Digital Marketing And Social Media Specialist

Company Name: Japanese Language Institute (JLI)

Vacancy: 2

Age: 20 to 30 years

Job Location: Dhaka (Mirpur 10)

Salary: Negotiable

Experience:

• 2 to 3 years
• The applicants should have experience in the following business area(s): Call Center, Embassies/Foreign Consulate, Overseas Companies, Telecommunication, Travel Agency

• HSC
• Diploma in Computer

• 2 to 3 years
• The applicants should have experience in the following business area(s): Call Center, Embassies/Foreign Consulate, Overseas Companies, Telecommunication, Travel Agency

• Age 20 to 30 years

Japanese Language Institute – JLI is looking for a skilled, creative, and performance-driven Digital Marketing Executive to manage our digital marketing activities, develop engaging content, execute paid advertising campaigns, and generate quality leads at an optimized cost.

The ideal candidate must have practical experience in social media marketing, Meta Ads, Google Ads, SEO, Meta Pixel, conversion tracking, audience targeting, content creation, and campaign optimization. The candidate should be focused on generating qualified inquiries, increasing student admissions, and delivering measurable marketing results.

Job Responsibilities:

1. Manage and grow the institute's Facebook, Instagram, TikTok, YouTube, and other relevant social media platforms.

2. Create engaging social media posts, reels, videos, promotional creatives, captions, ad copy, and campaign content in Bangla and English.

3. Plan, launch, manage, and optimize paid advertising campaigns on Facebook, Instagram, Google, YouTube, TikTok, and other relevant platforms.

4. Generate quality leads, Messenger inquiries, WhatsApp messages, phone calls, SMS responses, and prospective student inquiries at the lowest practical cost.

5. Develop effective audience targeting strategies using location, interests, behaviors, custom audiences, lookalike audiences, and retargeting.

6. Set up, manage, and troubleshoot Meta Pixel, Conversion API (CAPI), Google Tag Manager, Google Analytics 4 (GA4), and conversion tracking where applicable.

7. Conduct keyword research, on-page SEO, off-page SEO, basic technical SEO, website optimization, and competitor analysis.

8. Develop digital marketing strategies and monthly content calendars to promote Japanese language courses, admissions, and Japan-related education and career opportunities.

9. Conduct A/B testing on ad creatives, captions, audiences, placements, and landing pages to improve campaign performance.

10. Monitor and optimize key metrics, including CPM, CTR, CPC, CPL, cost per qualified lead, conversion rate, and ROAS.

11. Analyze lead quality and coordinate with the counselling and admission team to improve follow-up and lead-to-admission conversion rates.

12. Prepare regular campaign performance reports, including advertising expenditure, lead volume, lead quality, conversions, and recommendations.

13. Research competitors, market trends, and new advertising strategies to improve brand visibility and campaign effectiveness.

14. Design or coordinate marketing creatives using Canva, Photoshop, Illustrator, CapCut, or similar tools.

15. Stay updated with changes in advertising platforms, SEO practices, tracking technologies, and social media marketing trends.

Job Context:

Japanese Language Institute – JLI provides Japanese language education and guidance for individuals interested in studying and working in Japan. The selected candidate will be responsible for planning and executing result-oriented digital marketing activities that support course admissions, student recruitment, brand awareness, and business growth.

Our primary objective is to generate more genuine inquiries, qualified leads, and student admissions while maintaining an efficient advertising budget. We are looking for someone who can combine creativity, technical expertise, data analysis, and practical marketing experience to achieve measurable results.

Experience Requirements

• Minimum 1–2 years of practical experience in digital marketing preferred.

• Fresh candidates with strong practical skills and a demonstrable portfolio may also apply.

Additional Requirements

• Strong practical knowledge of Meta Ads Manager and paid social media campaigns.

• Good understanding of audience targeting, retargeting, lead generation, and campaign optimization.

• Working knowledge of Meta Pixel, Conversion API, GA4, and Google Tag Manager.

• Practical knowledge of SEO and Google Ads.

• Ability to create compelling ad copy and engaging social media content in Bangla and English.

• Knowledge of graphic design and short-form video editing will be an advantage.

• Ability to analyze marketing data and prepare performance reports.

• Creative thinking, problem-solving ability, accountability, and a results-oriented mindset.

• Ability to work independently and manage multiple campaigns simultaneously.

Compensation & Other Benefits

• Salary: Negotiable based on experience and demonstrated skills.

• Performance-based incentives may be offered based on company policy.

• Opportunity to work on real advertising campaigns and develop advanced digital marketing skills.

Apply Instructions

Interested candidates are requested to submit their updated CV and portfolio, including examples of previous advertising campaigns, creatives, SEO projects, and measurable marketing results.

Candidates should mention their experience with Meta Ads, Google Ads, SEO, Pixel/Conversion API, lead generation, and campaign optimization in their application.

Important: Candidates with practical experience in generating qualified leads and improving conversion performance will be given preference

• Over time allowance,Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2