Marketing Executive

Job Description

Title: Marketing Executive

Company Name: ZAZA STUDIO

Vacancy: 2

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Advertising Agency, Direct Selling/Marketing Service Company, E-commerce, Telecommunication, Manufacturing (FMCG), Event Management

Published: 2026-10-23

Application Deadline: 2026-10-31

Education:

• Bachelor/Honors

Requirements:

• At least 3 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Advertising Agency, Direct Selling/Marketing Service Company, E-commerce, Telecommunication, Manufacturing (FMCG), Event Management

Skills Required: Digital Marketing (Social Media Marketing), Lead Generation, Search Engine Optimization (SEO), Google Ads, facebook ads, meta ads campaign, Content Marketing, Email Marketing, Marketing analytics, Campaign Management

Additional Requirements:

Responsibilities & Context:

Job Context

We are looking for a creative, analytical, and results-driven Marketing Executive to plan and execute marketing activities targeting both the Bangladesh and US markets.

The main objective of this role is to increase brand awareness, generate qualified leads, support customer acquisition, and improve marketing performance across digital channels.

The ideal candidate should understand how to identify different customer groups, create appropriate marketing strategies for each market, manage campaigns, produce or coordinate marketing content, analyze results, and continuously optimize marketing performance.

Candidates with experience in digital marketing, lead generation, performance marketing, content marketing, B2B/B2C marketing, SaaS, software, technology, or service businesses will be preferred.

Job Responsibilities

• Plan and execute digital marketing campaigns for Bangladesh and US audiences.

• Develop marketing strategies based on company objectives and target customers.

• Create different approaches for Bangladesh and US markets where appropriate.

• Identify target customers, industries, buyer personas, and potential opportunities.

• Conduct market and competitor research.

• Generate qualified leads for the sales team.

• Manage or support campaigns across:

  • Google Ads

  • Meta Ads

  • Facebook and Instagram

  • LinkedIn

  • Email marketing

  • SEO

  • Content marketing

  • Organic social media

• Build prospect and lead lists for marketing and outreach campaigns.

• Use LinkedIn, Sales Navigator, databases, directories, social media, and other research tools to identify prospects.

• Create and manage email-marketing and lead-nurturing campaigns.

• Develop or coordinate marketing content including:

  • Social-media posts

  • Advertising copy

  • Email campaigns

  • Landing pages

  • Website content

  • Blog articles

  • Case studies

  • Promotional materials

• Adapt campaign messaging and content appropriately for Bangladesh and US audiences.

• Manage social-media content calendars.

• Conduct keyword research and support SEO activities.

• Improve website visibility and organic traffic.

• Track campaign performance, lead sources, and conversions.

• Monitor important marketing KPIs such as:

  • Leads generated

  • Qualified leads

  • Cost per lead

  • Conversion rate

  • Cost per acquisition

  • Website traffic

  • Engagement

  • Campaign ROI

• Conduct A/B testing and optimize campaigns based on performance.

• Use analytics tools to understand what is working and what needs improvement.

• Maintain campaign and lead information in CRM or marketing systems.

• Work with the sales team to evaluate lead quality.

• Compare campaign performance between Bangladesh and US markets.

• Prepare regular marketing reports and recommendations.

• Research and use new AI, automation, and digital-marketing tools where useful.

Experience Requirements

• Previous experience in digital marketing, performance marketing, lead generation, SEO, content marketing, social-media marketing, or related marketing work.

• Experience targeting the Bangladesh market is valuable.

• Experience targeting the US market will be an advantage.

• Candidates who have worked with both local and overseas audiences will receive preference.

• Experience with SaaS, software, technology, B2B services, e-commerce, or professional services will be an advantage.

Additional Requirements

• Strong understanding of digital-marketing fundamentals.

• Strong written and verbal communication skills.

• Good English writing ability for US-facing marketing.

• Ability to create appropriate communication for Bangladeshi audiences.

• Understanding of different customer behaviors and target audiences.

• Strong research and analytical skills.

• Ability to identify and define customer personas.

• Comfortable working with marketing data and KPIs.

• Experience creating or coordinating marketing content.

• Understanding of lead-generation funnels and customer journeys.

• Ability to manage multiple campaigns and deadlines.

• Strong attention to detail.

• Comfortable learning new marketing and AI tools.

• Ability to work independently and collaborate with sales, design, technical, and management teams.

Preferred Skills & Tools

Experience with any of the following will be an advantage:

• Google Ads

• Meta Ads Manager

• Facebook and Instagram marketing

• LinkedIn Ads

• LinkedIn Sales Navigator

• Google Analytics / GA4

• Google Tag Manager

• Google Search Console

• SEO tools

• HubSpot

• Salesforce

• Zoho CRM

• Email-marketing platforms

• Marketing-automation tools

• Canva

• Social-media management tools

• Content-management systems

• AI-assisted marketing tools

Key Performance Areas

Performance may be evaluated based on:

• Number of qualified leads generated

• Bangladesh-market lead generation

• US-market lead generation

• Cost per lead

• Lead quality

• Conversion rates

• Website traffic

• Organic search growth

• Paid-advertising performance

• Campaign ROI

• Email-marketing performance

• Social-media engagement

• Content performance

• Achievement of marketing targets

How to Apply

Apply by completing the 15-minute AI interview at https://shorturl.at/W9iWZ by 31 October 2026.

Interview slots are limited and available on a first-come, first-served basis, so apply early. You may prepare and take the interview at your convenience before the deadline, subject to slot availability.

Only candidates who complete this interview will be considered for shortlisting.

Job Other Benifits:

Employment Status: Full Time

Job Work Place: Work from home

Company Information:

Gender: Both Male and Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

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