Sr. Executive – Marketing (Agri Business)

Job Description

Title: Sr. Executive – Marketing (Agri Business)

Company Name: Confidence Infrastructure PLC

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Group of Companies, Manufacturing (FMCG), Agro based firms (incl. Agro Processing/Seed/GM), Agro based Startup, Auto Rice Mill

• BBA or MBA in Marketing from a reputed university.

• 3 to 5 years
• The applicants should have experience in the following business area(s): Group of Companies, Manufacturing (FMCG), Agro based firms (incl. Agro Processing/Seed/GM), Agro based Startup, Auto Rice Mill

• Marketing or trade marketing of FMCG, food or agro products.

• Experience launching products in new territories is preferred.

• Good understanding of marketing planning, product positioning, trade marketing, channel programmes and running campaigns and activations.

• Can analyse marketing results and manage a budget.

• Comfortable with MS PowerPoint, MS Excel and social media and digital marketing platforms, with basic knowledge of design tools.

• Experience managing agencies and vendors.

• Creative and commercially minded, with good planning, communication and teamwork skills.

• Willing to travel to territories for launches and activations.

Confidence Infrastructure PLC is starting a new Agri Business that buys processed rice from external millers and distributes it to customers. We are hiring a Senior Executive – Marketing to build market presence for our rice. The work covers product positioning, trade marketing, promotions and brand visibility to win customers and grow sales, and measuring how well these activities work. The role is based at our Head Office and reports to the Head of Agri Business.

Job Responsibilities

• Help prepare the annual and quarterly marketing plan and budget.

• Support product positioning by variety, grade and customer segment, together with Market Intelligence and Sales.

• Track competitors' retail and wholesale prices, trade margins and promotional offers across territories.

• Support price recommendations and MRP updates on packs, together with Sales, Market Intelligence and Accounts and as approved by management.

• Coordinate brand identity and packaging design for packed rice, and make sure QC reviews label content against labelling requirements.

• Carry out approved trade schemes, point-of-sale materials and retailer and wholesaler engagement programmes.

• Carry out product launches in new territories.

• Plan and coordinate promotional campaigns, activations, events and digital and social media activity.

• Help Area Managers and Territory Officers generate leads and approach institutional customers.

• Measure campaign results, visibility and sales uplift, and report them to management.

• Keep the marketing calendar and spending records up to date.

• Manage agencies, printers and other vendors within approved budgets.

• Provident Fund

• Gratuity

• Festival Bonus

• Earned Leave Encashment

• Mobile Bill Allowance

• Health Insurance and Life Insurance

• Employee Assistance Program (confidential counselling)

• Wellness and self-development resources (company library)

• Weekly holidays: 2 days (5-day work week)