E-Commerce Marketing Manager

Job Description

Title: E-Commerce Marketing Manager

Company Name: Fish Vally

Vacancy: 1

Age: At least 22 years

Job Location: Dhaka (Banasree)

Salary: --

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): E-commerce, E-commerce Startup, F-commerce, Advertising Technology (AdTech) Startup, Advertising Agency

• Bachelor/Honors
• Masters
• Higher Secondary
• Diploma

• At least 3 years
• The applicants should have experience in the following business area(s): E-commerce, E-commerce Startup, F-commerce, Advertising Technology (AdTech) Startup, Advertising Agency

• Age At least 22 years

Company Name: Fish Vally
Job Category: Marketing / Advertising / Sales
Employment Status: Full-time
Workplace: Work at Office

Job Context

Fish Vally is looking for an experienced and results-driven Marketing Strategy & Sales Performance Lead to lead our marketing initiatives, strengthen brand positioning, improve digital advertising performance, and drive sustainable business growth.

The ideal candidate must have a minimum of 3 years of relevant professional experience in marketing, preferably gained from a reputable advertising agency, an established e-commerce company, or a growth-oriented startup. Candidates must have practical expertise in digital marketing, performance marketing, paid advertising campaigns, customer acquisition, and data-driven marketing strategy.

The selected candidate will primarily focus on developing and executing marketing strategies, managing and optimizing digital campaigns, analyzing marketing performance, and identifying opportunities to increase sales and customer retention.

The role will also involve monitoring sales team performance, ensuring timely customer follow-ups, tracking lead-to-order conversion rates, and coordinating with the sales team to improve overall sales outcomes. This is a marketing-focused leadership role, not a frontline sales position.

We are seeking someone who can connect marketing activities with measurable business results and take ownership of marketing performance in a fast-paced e-commerce environment.

Mandatory Experience Requirement: Candidates must have at least 3 years of relevant professional experience and prior work experience in an advertising agency, an established e-commerce business, or a startup company. Applicants who do not meet these requirements will not be considered.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement marketing strategies aligned with Fish Vally's business objectives and revenue targets.

• Prepare monthly and quarterly marketing plans, campaign calendars, promotional strategies, and customer acquisition initiatives.

• Conduct market research, competitor analysis, and customer behavior analysis to identify growth opportunities.

• Develop strategies to improve brand awareness, customer acquisition, repeat purchases, and customer retention.

• Identify new marketing channels and opportunities to expand Fish Vally's market presence.

2. Digital Marketing & Performance Marketing

• Plan, execute, monitor, and optimize paid advertising campaigns on Facebook and Instagram using Meta Ads Manager.

• Analyze campaign performance, advertising costs, Return on Ad Spend (ROAS), Cost per Acquisition (CPA), and conversion rates.

• Develop effective marketing funnels to convert audiences and customer inquiries into confirmed orders.

• Coordinate with the creative and content teams to develop advertising videos, Reels, promotional creatives, product campaigns, and other marketing materials.

• Test different audiences, creatives, offers, and campaign strategies to improve advertising efficiency.

• Explore and manage relevant marketing opportunities across Google Ads, YouTube, and other digital platforms.

• Monitor marketing expenditure and ensure campaigns are focused on measurable business outcomes.

3. Sales Performance Monitoring & Follow-up

• Monitor the sales team's daily, weekly, and monthly performance against assigned targets.

• Establish a structured process for following up with prospective customers, pending orders, missed inquiries, and abandoned orders.

• Ensure that leads generated through marketing campaigns receive timely follow-up from the sales team.

• Track lead-to-order conversion rates and identify reasons for lost sales.

• Review sales reports and coordinate with sales executives to improve follow-up quality and conversion performance.

• Identify gaps between marketing-generated leads and actual sales and recommend corrective actions.

• Prepare regular reports on sales performance, lead status, conversion rates, and follow-up effectiveness.

• Coordinate with the sales and operations teams to align marketing campaigns with product availability and delivery capacity.

Note: The primary responsibility is marketing strategy and performance. The selected candidate will supervise sales follow-up systems and monitor team performance rather than personally handle routine customer inquiries or daily frontline sales.

4. Marketing Analytics & Reporting

• Prepare weekly and monthly marketing performance reports.

• Track key performance indicators (KPIs), including lead generation, conversion rates, ROAS, CPA, customer acquisition cost, and marketing expenditure.

• Analyze campaign data and recommend actionable improvements.

• Evaluate the effectiveness of marketing campaigns based on actual sales and business results, not only reach or engagement.

• Present marketing performance, challenges, and growth opportunities to management.

5. Team Coordination & Business Growth

• Coordinate with content creators, graphic designers, video editors, and sales executives to execute marketing plans.

• Set clear priorities and timelines for marketing campaigns and promotional activities.

• Work closely with management to establish marketing goals and growth plans.

• Identify opportunities to improve average order value, repeat purchases, customer lifetime value, and overall profitability.

• Take ownership of assigned marketing objectives and provide regular progress updates.

Educational Requirements

• Bachelor's degree in Marketing, Business Administration, or a related discipline.

• Relevant professional experience and demonstrated marketing results will be given significant consideration.

Experience Requirements

• Minimum 3 years of relevant professional experience is mandatory.

• Must have prior work experience in at least one of the following:

  • A reputable advertising or digital marketing agency.

  • An established or large e-commerce company.

  • A startup company with active marketing and business growth operations.

• Must have hands-on experience in digital marketing, performance marketing, and paid advertising campaigns.

• Experience in e-commerce, retail, FMCG, food, or consumer products will be preferred.

• Experience coordinating with sales teams and monitoring sales conversion performance is required.

Skills & Area of Expertise

• Marketing Strategy & Planning

• Digital Marketing & Performance Marketing

• Meta Ads Manager & Campaign Optimization

• Google Ads & YouTube Marketing

• Lead Generation & Customer Acquisition

• Marketing Funnel Development

• ROAS, CPA & Conversion Rate Analysis

• Marketing Budget Management

• Customer Retention & Repeat Purchase Strategy

• Sales Performance Monitoring

• Lead Follow-up & Conversion Tracking

• Market Research & Competitor Analysis

• Brand Development & Promotional Campaigns

• Content Marketing Coordination

• Marketing Analytics & Reporting

• Microsoft Excel / Google Sheets

• Team Coordination & Leadership

• Strategic Thinking & Problem-Solving

Additional Requirements

• Strong analytical and data-driven decision-making ability.

• Ability to develop marketing strategies and execute them independently.

• Strong understanding of the relationship between advertising expenditure, lead generation, conversion, and revenue.

• Ability to work with targets, deadlines, performance reports, and multiple teams.

• Proactive, accountable, organized, and results-oriented mindset.

• Strong communication, coordination, and presentation skills.

What We Expect

We expect the selected candidate to take ownership of Fish Vally's marketing performance, improve the effectiveness of digital advertising, generate quality leads, and establish a systematic process for monitoring sales follow-ups and conversion performance.

The candidate should be able to identify what is working, what is not working, and what needs to change to achieve profitable business growth. We are looking for a professional who can combine strategic thinking with practical execution and measurable results.

Application Instructions

Interested candidates are requested to apply through Bdjobs with an updated CV highlighting relevant marketing experience, advertising campaign responsibilities, and measurable achievements.

Candidates should clearly mention their previous employer(s), relevant industry experience, and examples of marketing results achieved.

Only candidates meeting the mandatory experience requirements will be considered.

• Salary Review: Yearly
• Festival Bonus: 2