E-commerce Manager with Brand and Marketing Expertise

Job Description

Title: E-commerce Manager with Brand and Marketing Expertise

Company Name: Bombay Sweets & Co. Ltd.

Vacancy: --

Age: 28 to 40 years

Location: Dhaka

Salary: Tk. 40000 - 60000 (Monthly)

Experience:
∎ 3 to 5 years

Published: 27 Oct 2024

Education:
∎ Bachelor's degree in Marketing, Business Administration, or any field
∎ Bachelor's degree in Marketing, Business Administration, or any field

Requirements:

Additional Requirements:
∎ Age 28 to 40 years
∎ Minimum of 3-5 years of experience in e-commerce management, with a strong focus on brand development and marketing.
∎ Proven track record of driving online sales growth and enhancing brand presence.
∎ Proficiency in e-commerce platforms, digital marketing tools, and analytics software.
∎ Strong understanding of SEO, SEM, email marketing, social media, and online advertising best practices.
∎ Excellent leadership skills with the ability to manage cross-functional teams and projects.
∎ Analytical mindset with strong problem-solving abilities.
∎ Creative thinker with a results-driven approach and passion for girls lifestyles & children’s products and trends.
∎ Minimum of 3-5 years of experience in e-commerce management, with a strong focus on brand development and marketing.
∎ Proven track record of driving online sales growth and enhancing brand presence.
∎ Proficiency in e-commerce platforms, digital marketing tools, and analytics software.
∎ Strong understanding of SEO, SEM, email marketing, social media, and online advertising best practices.
∎ Excellent leadership skills with the ability to manage cross-functional teams and projects.
∎ Analytical mindset with strong problem-solving abilities.
∎ Creative thinker with a results-driven approach and passion for girls lifestyles & children’s products and trends.

Responsibilities & Context:
∎ Oversee the daily operations of our e-commerce platforms, ensuring optimal performance and user experience.
∎ Manage product listings, inventory, pricing strategies, and promotional activities including promotional contents planning.
∎ Collaborate with cross-functional teams, including IT, sales, and customer service to streamline processes and resolve issues.
∎ Implement and manage promotional campaigns, discounts, and special offers to boost sales.
∎ Work closely with graphic designer to design the regular promotional contents and communicate through different platforms.Brand Development and Management:
∎ Develop and execute strategies to strengthen our brand identity in the girls' lifestyle and kids' stationery markets.
∎ Ensure consistent brand messaging across all online channels, including the website, social media, and digital advertising.
∎ Monitor brand performance and customer perceptions, making adjustments as needed to enhance brand equity.Marketing Strategy and Execution:
∎ Plan and execute comprehensive digital marketing campaigns to drive traffic, engagement, and sales.
∎ Utilize SEO/SEM, content marketing, influencer partnerships, and social media to reach and engage target audiences.
∎ Analyze marketing data to measure effectiveness and optimize strategies for maximum ROI.
∎ Analyze market trends and customer insights to tailor marketing efforts effectively.Data Analysis and Reporting:
∎ Monitor key performance indicators (KPIs) such as website traffic, conversion rates, average order value, and customer retention.
∎ Generate regular reports to track performance and identify areas for improvement.
∎ Use data-driven insights to optimize e-commerce strategies and marketing campaigns.Customer Experience Enhancement:
∎ Lead initiatives to improve customer journey and satisfaction on our e-commerce platforms.
∎ Implement personalization and segmentation strategies to enhance user experience.
∎ Address customer feedback proactively to improve products and services.
∎ Stay updated on industry best practices to continually enhance customer satisfaction.
∎ We are seeking an experienced E-commerce Manager with a strong background in branding and marketing within the girls' lifestyle and kids' stationery sectors. The ideal candidate will be responsible for managing and growing our online sales channels, enhancing our brand presence, and developing marketing strategies that engage our target audience. This role requires a creative and analytical individual who can drive e-commerce initiatives while maintaining the integrity of our brand.
∎
∎ E-commerce Operations Management:
∎ Oversee the daily operations of our e-commerce platforms, ensuring optimal performance and user experience.
∎ Manage product listings, inventory, pricing strategies, and promotional activities including promotional contents planning.
∎ Collaborate with cross-functional teams, including IT, sales, and customer service to streamline processes and resolve issues.
∎ Implement and manage promotional campaigns, discounts, and special offers to boost sales.
∎ Work closely with graphic designer to design the regular promotional contents and communicate through different platforms.
∎ Brand Development and Management:
∎ Develop and execute strategies to strengthen our brand identity in the girls' lifestyle and kids' stationery markets.
∎ Ensure consistent brand messaging across all online channels, including the website, social media, and digital advertising.
∎ Monitor brand performance and customer perceptions, making adjustments as needed to enhance brand equity.
∎ Marketing Strategy and Execution:
∎ Plan and execute comprehensive digital marketing campaigns to drive traffic, engagement, and sales.
∎ Utilize SEO/SEM, content marketing, influencer partnerships, and social media to reach and engage target audiences.
∎ Analyze marketing data to measure effectiveness and optimize strategies for maximum ROI.
∎ Analyze market trends and customer insights to tailor marketing efforts effectively.
∎ Data Analysis and Reporting:
∎ Monitor key performance indicators (KPIs) such as website traffic, conversion rates, average order value, and customer retention.
∎ Generate regular reports to track performance and identify areas for improvement.
∎ Use data-driven insights to optimize e-commerce strategies and marketing campaigns.
∎ Customer Experience Enhancement:
∎ Lead initiatives to improve customer journey and satisfaction on our e-commerce platforms.
∎ Implement personalization and segmentation strategies to enhance user experience.
∎ Address customer feedback proactively to improve products and services.
∎ Stay updated on industry best practices to continually enhance customer satisfaction.

Compensation & Other Benefits:
∎ Gratuity, Provident fund
∎ Lunch Facilities: Full Subsidize
∎ Festival Bonus: 2
∎ Opportunity to make a significant impact in a growing company.
∎ Collaborative and innovative work environment.
∎ Professional development and career advancement opportunities.
∎ Opportunity to make a significant impact in a growing company.
∎ Collaborative and innovative work environment.
∎ Professional development and career advancement opportunities.

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka

Read Before Apply:

Bombay Sweets is the leading FMCG Company of Bangladesh. As the company is continuing to grow, we are currently seeking a skilled E-commerce Manager with Brand and Marketing Expertise to contribute to our commitment by providing excellent services. We are dedicated to enhancing our digital presence and delivering exceptional experiences across all online platforms. Our team thrives on innovation, collaboration, and a passion for building a strong brand presence in the digital marketplace.

Apply Procedure:

Email your CV:
∎ Send your CV to the given email [email protected] or Email your CV from My Bdjobs account

Company Information:
∎ Bombay Sweets & Co. Ltd.
∎ KA – 63, Kuratoli, POST. + PS. Khilkhet, Dhaka – 1229. (Near Joar Shahara, Kuril Bishwa road, Opposite of ICCB)
∎ Bombay Sweets & Co., Ltd. (BSCL) is a name associated with consumers for snack food for many decades in Bangladesh and abroad. It made its modest start in the beginning of way back in 1948. Gradually it increased its popularity amongst the consumers in meeting their demands. Within 20 years time, BSCL had 28 outlets throughout the country. Initially the company served its customers from their own outlets.

In the new millennium, Bombay Sweets is a leader in the snack food industry. We continually introduce innovative products and packaging needed to satisfy ever-changing appetites and tastes.

Address::
∎ KA – 63, Kuratoli, POST. + PS. Khilkhet, Dhaka – 1229. (Near Joar Shahara, Kuril Bishwa road, Opposite of ICCB)
∎ Bombay Sweets & Co., Ltd. (BSCL) is a name associated with consumers for snack food for many decades in Bangladesh and abroad. It made its modest start in the beginning of way back in 1948. Gradually it increased its popularity amongst the consumers in meeting their demands. Within 20 years time, BSCL had 28 outlets throughout the country. Initially the company served its customers from their own outlets. In the new millennium, Bombay Sweets is a leader in the snack food industry. We continually introduce innovative products and packaging needed to satisfy ever-changing appetites and tastes.

Application Deadline: 26 Nov 2024

Category: Marketing/Sales