Digital Media Buyer (PPC Expert - Meta & Google Ads)

Job Description

Title: Digital Media Buyer (PPC Expert - Meta & Google Ads)

Company Name: BDCOM Online Limited

Vacancy: --

Age: 22 to 34 years

Job Location: Dhaka (Gulshan)

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): IT Enabled Service, ISP, E-commerce

• Bachelor/Honors

• At least 5 years
• The applicants should have experience in the following business area(s): IT Enabled Service, ISP, E-commerce

• Age 22 to 34 years

• Digital Advertising & Promotion, Brand Communication
• Strong expertise in Meta and Google Ads.
• Proficiency in integrating and utilizing Google Tag Manager, Meta Pixel, and Google Analytics.
• Excellent analytical skills to interpret complex data and drive strategic decisions.     
• Detail-oriented with a knack for optimizing campaigns for maximum efficiency.        
• Strong communication skills and ability to work collaboratively with cross-functional teams.
• Adept at managing multiple projects and meeting deadlines.
• Constructive handling of feedback and readiness to innovate.
• Enthusiastic about driving results and achieving business goals.
• Excellent communication skills in both English and Bangla.
• Analytical mindset and critical thinking.
• Ability to perform Digital World Integrated Marketing Communication Plan.
• Proactive team player and able to work under pressure must be result-oriented with creative thinking to produce new ideas and concepts.

• We seek an experienced Media Buyer (PPC Ads Expert) with a strong background in leveraging Meta (Facebook, Instagram) and Google Ads to drive online traffic and conversions. The ideal candidate should be proficient in campaign planning and execution, conversion funnel development, and ad spend optimization for maximum ROI. Expertise in integrating and utilizing Google Tag Manager, Meta Pixel, and Google Analytics for precise tracking and reporting is essential. Expertise in SEO will be counted as an advantage.
• Plan and execute online advertising campaigns.
• Develop conversion funnels.
• Drive online traffic and conversions for e-commerce and other service projects.
• Manage and optimize Meta (Facebook, Instagram), LinkedIn, and Google Ads.
• Integrate Google Tag Manager, Meta Pixel, and Google Analytics for tracking and reporting.
• Develop and implement effective media buying strategies.
• Conduct market research to identify target audiences and their preferences.
• Monitor performance metrics and adjust strategies to improve campaign effectiveness.
• Collaborate with the creative team to ensure visually appealing and on-brand advertisements.
• Track and report on key performance indicators (KPIs) using Google Tag Manager, Meta Pixel, and Google Analytics.
• Stay updated with industry trends and best media buying and digital marketing practices.
• Ensure timely and efficient delivery of advertising campaigns.·        
• Analyze campaign performance data and provide actionable insights.
• Manage budget allocations and optimize ad spending for maximum ROI.

• Festival Bonus: 2

As per company rules and regulation.