Digital Marketing Specialist

Job Description

Title: Digital Marketing Specialist

Company Name: Sheraton Dhaka

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing
∎ Skills Required: Digital Marketing (Social Media Marketing)

Experience Requirements:
∎ 2 to 3 year(s)

Job Responsibilities:
∎ Design and oversee all aspects of digital marketing.
∎ Manage social media channels.
∎ Plan, develop and execute marketing campaigns - Monitor analytics and budgets.
∎ Prepare campaign reports tracking performance.
∎ Coordinate with other departments, agencies, partners, and department head regarding marketing campaigns.
∎ Identify the latest trends and technologies affecting our industry.
∎ Evaluate important metrics that affect our website traffic, service quotas, and target audience.
∎ Monitor competitions' social media presence.
∎ Work with the team to brainstorm new and innovative growth strategies.
∎ Oversee and manage contests, giveaways, and other digital projects.
∎ Manage SMS, E-mail, and IM marketing.
∎ Collaborate with Social Media Influencers to promote hotel offerings.
∎ Ensure strategic partnerships with key influencers, brands, etc
∎ Ensure community management - respond to customer feedback on Social Media channels.
∎ Assist and guide graphics designer to develop creatives as per brand guidelines.
∎ Develop content for various marketing campaigns.
∎ Coordinate and follow up with the regional office regarding brand campaigns and activations.
∎ Ensure brand messaging and collaterals are on-brand.
∎ Assist various departments regarding Brand Standard Audit (BSA).
∎ Participate in training to have up to date knowledge about brand, skills, and protocols.

Additional Requirements:
∎ Age 22 to 35 years
∎ In-depth knowledge of various social media platforms, best practices, and website analytics i.e. Google analytics, SEO, SEM, Google ads, etc.
∎ Solid understanding of Microsoft Office, social media, and email marketing.
∎ Highly creative with excellent analytical abilities.
∎ Strong communication and interpersonal skills.
∎ Strong ability in content writing.
∎ Basic knowledge of Graphics & Photography.
∎ Should have good knowledge about the latest trends and technologies in digital marketing.

Salary:
∎ Negotiable
∎ Service Charge as per the Sheraton Dhaka policy

Compensation & Other Benefits:
∎ Mobile bill, Medical allowance, Insurance, Gratuity
∎ Lunch Facilities: Full Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Application Deadline: 31 Dec 2020

Company Information:
∎ 6 Dec 2020
∎ Sheraton Dhaka
∎ Address : 44, Kemal Ataturk Avenue, Banani, Dhaka 1213
∎ Business : A worldwide chain Five Star Hotel operated under Marriott International Inc.

Category: Hospitality/ Travel/ Tourism

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Source: bdjobs.com

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