Digital Marketing Specialist

Job Description

Title: Digital Marketing Specialist

Company Name: Araz Bangladesh International

Vacancy: 4

Age: 22 to 34 years

Job Location: Dhaka (DOHS Banani)

Salary: Negotiable

Experience:

• 2 to 3 years
• The applicants should have experience in the following business area(s): Group of Companies, Web Media/Blog, E-commerce

• Bachelor of Business Administration (BBA) in Marketing

• 2 to 3 years
• The applicants should have experience in the following business area(s): Group of Companies, Web Media/Blog, E-commerce

• Age 22 to 34 years
• Only Male

• Strategic & winning digital marketing plan development.

• Drive traffic to company pages to websites.

• Forecast marketing campaign growth and ROI calculation.

• Manage email and social media marketing.

• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

Digital Strategy Development:

• Develop, implement, and manage digital marketing campaigns that promote the company’s products and services.

• Create a comprehensive digital marketing strategy that aligns with the company’s goals and objectives.

• Conduct market research and analysis to identify trends and opportunities in the digital landscape.

Content Creation and Management:

• Oversee the creation of engaging and high-quality digital content, including blog posts, social media updates, email newsletters, and website copy.

• Collaborate with the content, design, and product teams to ensure cohesive messaging across all digital platforms.

SEO and SEM:

• Optimize website content and structure for search engines (SEO) to improve organic search rankings.

• Manage and optimize pay-per-click (PPC) campaigns (SEM) to drive targeted traffic and conversions.

• Perform keyword research and develop strategies to improve search engine visibility.

Social Media Marketing:

• Develop and execute social media strategies to increase brand awareness and engagement across platforms like Facebook, Instagram, YouTube, LinkedIn, TikTok, and others.

• Monitor social media trends and analyze the effectiveness of social media campaigns using analytics tools.

Email Marketing:

• Create and manage email marketing campaigns, including the design, content, segmentation, and analysis of email performance.

• Develop strategies to grow the email subscriber list and improve email engagement rates.

• Analyze data to gain insights and make data-driven decisions to optimize campaigns and improve ROI.

Paid Advertising:

• Manage and optimize online advertising campaigns across platforms like Google Ads, Facebook Ads, YouTube Ads, and other digital advertising channels.

• Develop and test ad creatives, targeting options, and bidding strategies to maximize the effectiveness of paid campaigns.