Digital Marketing & SEO Specialist

Job Description

Title: Digital Marketing & SEO Specialist

Company Name: RSM International Company Ltd.

Vacancy: 3

Age: 18 to 29 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 2 to 3 years
• The applicants should have experience in the following business area(s): Retail Store, Direct Selling/Marketing Service Company, Web Media/Blog, Online Retail Startup

• Bachelor/Honors

• 2 to 3 years
• The applicants should have experience in the following business area(s): Retail Store, Direct Selling/Marketing Service Company, Web Media/Blog, Online Retail Startup

• Age 18 to 29 years

1. Conduct keyword research to identify high-potential opportunities

2. Optimize website content, product pages, meta tags, and structure for SEO

3. Perform both on-page and off-page SEO activities

4. Manage and grow all social media platforms (Facebook, Instagram, etc.)

5. Plan and execute digital marketing campaigns (SEO, SEM, Social Media, Email)

6. Monitor website performance using tools like Google Analytics & Search Console

7. Build high-quality backlinks to improve domain authority

8. Analyze competitors and implement effective SEO strategies

9. Track, analyze, and report performance (traffic, leads, conversions, ROI)

10. Suggest and create engaging content ideas for marketing campaigns

11. Stay updated with latest SEO trends and Google algorithm updates

12. Coordinate with design and content teams for better visual and marketing output

Technical Skills:

• Strong knowledge of SEO tools (Ahrefs, SEMrush, Moz)

• Experience with Google Analytics & Google Search Console

• Knowledge of Facebook Ads, Google Ads, and social media marketing

• Basic knowledge of HTML & CSS (preferred)

• Understanding of search engine algorithms and ranking factors

Other Skills:

• Strong analytical and problem-solving skills

• Creative mindset with attention to detail

• Good communication and teamwork skills

• Ability to work independently and meet deadlines