Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: StudyNet Pty Ltd

Vacancy: 2

Age: 27 to 38 years

Location: Dhaka (Banani)

Salary: Tk. 40000 - 80000 (Monthly)

Experience:
∎ 5 to 8 years
∎ The applicants should have experience in the following business area(s):Immigration and Education Consultancy Service, Immigration/Visa Processing

Published: 15 Jan 2025

Education:
∎ Bachelor/Honors, Masters

Requirements:

Additional Requirements:
∎ Age 27 to 38 years

Responsibilities & Context:
∎ Set up and execute digital marketing strategies employing a sound understanding in Search Engine Optimization (SEO).
∎ Ability to execute digital marketing plans on social networking platforms (Facebook, YouTube, Linked in, Micro-blogging (Twitter, Tumblr), Photo sharing (Instagram, Snap chat, Pinterest), vlogging or video posting (YouTube, Facebook Live etc.), and CDM/email marketing, etc.
∎ Optimize campaigns to ensure maximum ROI and achieve key performance indicators (KPIs).
∎ Capable of creating new ideas to create Banners, Images, Promotions etc. to be displayed on the website, social media and Email Marketing.
∎ Collaborate with UX/UI designers to enhance the website's user experience and ensure it aligns with the overall brand strategy.
∎ Monitor user feedback, analyze user behavior on the website, and make recommendations for improvementsPrepare Plan and implement communications in relevant media (ATL, BTL, TTL) to create strategic brand positioning.
∎ Use Google Analytics, Google Ad-Words, Content readability test site, Keyword planner and other relevant sites, drive traffic to company pages to increase brand awareness and lead generation.
∎ Identify trends and insights, then optimize spend and performance based on the findings.
∎ Verbal and written communications skills with attention to detail. Ability to take, drive and/or influence strategic decisions.
∎ Oversees any assignment assigned by management time to time
∎ Company overview:  StudyNet is an award-winning Australian-owned and operated technology-based service provider that exclusively focuses on student placement to Australian institutions. With almost 16 years of experience and partnerships with over 26 Australian universities, StudyNet has established itself as a trusted leader in the industry.
∎ Our mission:  Is to empower lives globally through education and to make every step of the journey seamless for international students who dream of studying in Australia. We strive to provide comprehensive support services and up-to-date information that will help students make informed decisions about their academic and professional goals.
∎ Life at StudyNet:  By joining our team, you will have the opportunity to be part of one of the most renowned companies in the student recruitment space in Australia. With that, you will have many opportunities for professional growth and advancement. Work alongside a globally diverse team. Make a difference in the lives of thousands of students as they explore educational opportunities.
∎ Purpose of Position: As a Digital Marketing Manager you are to strategize, execute, and oversee digital marketing initiatives that drive brand awareness, customer engagement, and business growth. This role involves using digital channels and tools to create impactful marketing campaigns, improve customer experience, and meet organizational objectives.
∎ Responsibilities:
∎ Set up and execute digital marketing strategies employing a sound understanding in Search Engine Optimization (SEO).
∎ Ability to execute digital marketing plans on social networking platforms (Facebook, YouTube, Linked in, Micro-blogging (Twitter, Tumblr), Photo sharing (Instagram, Snap chat, Pinterest), vlogging or video posting (YouTube, Facebook Live etc.), and CDM/email marketing, etc.
∎ Optimize campaigns to ensure maximum ROI and achieve key performance indicators (KPIs).
∎ Capable of creating new ideas to create Banners, Images, Promotions etc. to be displayed on the website, social media and Email Marketing.
∎ Collaborate with UX/UI designers to enhance the website's user experience and ensure it aligns with the overall brand strategy.
∎ Monitor user feedback, analyze user behavior on the website, and make recommendations for improvementsPrepare Plan and implement communications in relevant media (ATL, BTL, TTL) to create strategic brand positioning.
∎ Use Google Analytics, Google Ad-Words, Content readability test site, Keyword planner and other relevant sites, drive traffic to company pages to increase brand awareness and lead generation.
∎ Identify trends and insights, then optimize spend and performance based on the findings.
∎ Verbal and written communications skills with attention to detail. Ability to take, drive and/or influence strategic decisions.
∎ Oversees any assignment assigned by management time to time

Skills & Expertise:

Compensation & Other Benefits:
∎ Provident fund, Weekly 2 holidays
∎ Salary Review: Yearly
∎ Festival Bonus: 3
∎ Special Employee benefit Scheme for long term service
∎ Special Employee benefit Scheme for long term service

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka (Banani)

Job Highlights:
∎ Ambitious and Creative:Demonstrates a high level of ambition and creativity,constantly seeking innovative solutions and new ideas to drive success. Proactive and Hardworking: Possesses a strong work ethic with a proactive, can-do attitude.
∎ Ambitious and Creative:Demonstrates a high level of ambition and creativity,constantly seeking innovative solutions and new ideas to drive success. Proactive and Hardworking: Possesses a strong work ethic with a proactive, can-do attitude.

Company Information:
∎ StudyNet Pty Ltd
∎ House- 50 , Road-02, Banani Chairmanbari, Dhaka-1213

Address::
∎ House- 50 , Road-02, Banani Chairmanbari, Dhaka-1213

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 12 Feb 2025

Category: Marketing/Sales

Interested By University

University Percentage (%)
National University 6.82%
University of Dhaka 4.55%
North South University 4.55%
Daffodil International University (DIU) 3.18%
Southeast University 2.27%
American International University Bangladesh (AIUB) 2.27%
World University of Bangladesh 2.27%
City University 1.82%
Dhaka College 1.82%
University of Rajshahi 1.36%

Interested By Age Range

Age Range Percentage (%)
20-30 54.55%
31-35 30.00%
36-40 12.27%
40+ 3.18%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 0.91%
20K-30K 1.82%
30K-40K 17.73%
40K-50K 21.82%
50K+ 57.73%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 3.18%
0.1 - 1 years 3.64%
1.1 - 3 years 12.73%
3.1 - 5 years 21.36%
5+ years 59.09%

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