Digital Marketing Manager
Job Description
Title: Digital Marketing Manager
Company Name: Prayer Wheel Limited
Vacancy: 1
Job Location: Dhaka (Gulshan)
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Commerce (BCom)
∎ Bachelor's or master's degree in marketing or a related field
∎ Proven working experience in digital marketing, particularly within the industry
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
∎ Experience in optimizing landing pages and user funnels
∎ Experience with A/B and multivariate experiments
∎ Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
∎ Working knowledge of ad serving tools
∎ Experience in setting up and optimizing PPC campaigns on all major search engines
∎ Working knowledge of HTML, CSS, and JavaScript development and constraints
Experience Requirements:
∎ At least 2 year(s)
Job Responsibilities:
∎ Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
∎ Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
∎ Designs, builds, and maintains our social media presence.
∎ Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
∎ Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
∎ Identifies trends and insights, and optimizes spend and performance based on the insights.
∎ Brainstorms new and creative growth strategies through digital marketing.
∎ Plans, executes, and measures experiments and conversion tests.
∎ Collaborates with internal teams to create landing pages and optimize user experience.
∎ Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
∎ Identifies critical conversion points and drop off points and optimizes user funnels.
∎ Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
∎ Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
∎ Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
∎ Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
Additional Requirements:
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
∎ Creating and maintaining client relationships
∎ Coaching and subordinate involvement
∎ Managing processes
∎ Self-motivated yet customer-focused
∎ Proficient in marketing research and statistical analysis
∎ Able to develop budgets
∎ Familiar with financial planning and strategy
Salary: Tk. 20000 - 25000 (Monthly)
Compensation & Other Benefits:
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 30 Nov 2021
Company Information:
∎ 11 Nov 2021
∎ Prayer Wheel Limited
∎ Address : Level 4, House 61, Road 3, Block B, Niketon
Category: Marketing/Sales
Source: bdjobs.com
Deadline Expired on 30th Nov 2021
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