Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: CM International Immigration Service Ltd.

Vacancy: 01

Age: 30 to 40 years

Location: Dhaka

Maximum Salary: Negotiable

Experience:
∎ At least 5 years
∎ The applicants should have experience in the following business area(s):Multinational Companies, Consulting Firms, Agro based firms (incl. Agro Processing/Seed/GM), Immigration and Education Consultancy Service, Overseas Companies, Group of Companies

Published: 23 Dec 2024

Education:
∎ Master of Business Administration (MBA)

Requirements:

Additional Requirements:
∎ Age 30 to 40 years

Responsibilities & Context:
∎ Creating and implementing online marketing strategies to increase brand visibility, website traffic, and sales.
∎ Defining key performance indicators (KPIs) and goals for digital campaigns.
∎ Overseeing content development for websites, blogs, social media, and other digital platforms.
∎ Ensuring that content is engaging, relevant, and optimized for SEO.
∎ Collaborating with content creators, designers, and other team members.
∎ Developing and executing social media campaigns across platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
∎ Managing community engagement and responding to customer inquiries on social media.
∎ Analyzing social media metrics and adjusting strategies to improve performance.
∎ Managing on-page and off-page SEO to improve organic search rankings and visibility.
∎ Coordinating SEM campaigns, including Google Ads and paid search strategies.
∎ Designing and executing email marketing campaigns, including newsletters and promotional emails.
∎ Segmenting email lists and optimizing campaigns for conversions.
∎ Overseeing paid digital advertising campaigns (Google Ads, Facebook Ads, etc.).
∎ Managing budgets, optimizing ad performance, and ensuring return on investment (ROI).
∎ Using tools like Google Analytics, SEMrush, and other data platforms to track website performance, user behavior, and campaign results.
∎ Providing regular reports on campaign performance and making data-driven adjustments to strategies.
∎ Monitoring online reviews, comments, and mentions of the brand.
∎ Managing the brand's online reputation by responding to negative feedback and promoting positive customer experiences.
∎ Leading a team of digital marketers, designers, content creators, and other professionals.
∎ Coordinating with other departments like sales, customer service, and product teams to align marketing strategies with business objectives.
∎ Analyzing competitor strategies, industry trends, and consumer behavior to inform digital marketing tactics.
∎ Identifying new opportunities for growth and innovation in digital marketing.
∎ Managing the budget for digital marketing initiatives.
∎ Allocating resources effectively to maximize ROI on digital marketing campaigns.
∎ Conducting A/B testing for different digital marketing tactics (emails, ads, landing pages) to improve performance and engagement.
∎ Continuously optimizing campaigns for better results.
∎ Developing Digital Marketing Strategies:
∎ Creating and implementing online marketing strategies to increase brand visibility, website traffic, and sales.
∎ Defining key performance indicators (KPIs) and goals for digital campaigns.
∎
∎ Content Creation and Management:
∎ Overseeing content development for websites, blogs, social media, and other digital platforms.
∎ Ensuring that content is engaging, relevant, and optimized for SEO.
∎ Collaborating with content creators, designers, and other team members.
∎
∎ Social Media Marketing:
∎ Developing and executing social media campaigns across platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
∎ Managing community engagement and responding to customer inquiries on social media.
∎ Analyzing social media metrics and adjusting strategies to improve performance.
∎
∎ Search Engine Optimization (SEO) & Search Engine Marketing (SEM):
∎ Managing on-page and off-page SEO to improve organic search rankings and visibility.
∎ Coordinating SEM campaigns, including Google Ads and paid search strategies.
∎
∎ Email Marketing:
∎ Designing and executing email marketing campaigns, including newsletters and promotional emails.
∎ Segmenting email lists and optimizing campaigns for conversions.
∎
∎ Paid Advertising Management:
∎ Overseeing paid digital advertising campaigns (Google Ads, Facebook Ads, etc.).
∎ Managing budgets, optimizing ad performance, and ensuring return on investment (ROI).
∎
∎ Analytics and Reporting:
∎ Using tools like Google Analytics, SEMrush, and other data platforms to track website performance, user behavior, and campaign results.
∎ Providing regular reports on campaign performance and making data-driven adjustments to strategies.
∎
∎ Brand Monitoring and Reputation Management:
∎ Monitoring online reviews, comments, and mentions of the brand.
∎ Managing the brand's online reputation by responding to negative feedback and promoting positive customer experiences.
∎
∎ Team Leadership and Collaboration:
∎ Leading a team of digital marketers, designers, content creators, and other professionals.
∎ Coordinating with other departments like sales, customer service, and product teams to align marketing strategies with business objectives.
∎
∎ Market Research:
∎ Analyzing competitor strategies, industry trends, and consumer behavior to inform digital marketing tactics.
∎ Identifying new opportunities for growth and innovation in digital marketing.
∎
∎ Budgeting and Resource Allocation:
∎ Managing the budget for digital marketing initiatives.
∎ Allocating resources effectively to maximize ROI on digital marketing campaigns.
∎
∎ A/B Testing and Optimization:
∎ Conducting A/B testing for different digital marketing tactics (emails, ads, landing pages) to improve performance and engagement.
∎ Continuously optimizing campaigns for better results.

Skills & Expertise:

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka

Job Highlights:

Read Before Apply:

Walk in Interview:

Address:

CM International Immigration Service

House-52(5th floor), Road-13/C

Block-E, Banani, Dhaka-1213

Time:-

11.00 am to 4.00 Pm

Date:- 24th December to 15th January 2025