Digital Marketing & Lead Management

Job Description

Title: Digital Marketing & Lead Management

Company Name: Interior Point BD Faridpur

Vacancy: --

Age: 32 to 38 years

Job Location: Dhaka (Uttara Sector 12)

Salary: Tk. 50000 - 70000 (Monthly)

Experience:

• 8 to 10 years

• Master of Science (MSc) in Architecture
• Master of Business Administration (MBA) in Marketing

• 8 to 10 years

• Age 32 to 38 years

The applicants should have experience in the following business area(s): Advertising Agency, Developer, Group of Companies, Newspaper/Magazine, Real Estate

Skills & Expertise

• Communication

• Data analysis and presentation

• Digital Marketing (Social Media Marketing)

• Event/ Campaign Coordination

• Lead management

• Presentation skill

• Relationship Marketing

• Strategic Marketing

• Google advertising campaigns

• Facebook campaign

• Instagram Ads

• YouTube Marketing

• Linkedin marketing

• Interior Design

Responsibilities & Context

• Develop and execute digital marketing strategies to generate qualified interior design leads.

• Manage paid campaigns on Google Ads, Facebook, Instagram, YouTube, and LinkedIn.

• Create location-based and audience-targeted campaigns for homeowners, apartment buyers, and commercial clients.

• Plan monthly campaign calendars aligned with sales targets.

• Design and optimize landing pages for interior project inquiries.

• Implement A/B testing for ads, creatives, and call-to-action strategies.

• Track and improve lead-to-appointment and lead-to-sale conversion rates.

• Integrate digital campaigns with CRM systems.

• Ensure proper lead distribution to interior sales team.

• Monitor lead quality and follow up with sales for conversion tracking.

• Prepare weekly reports on leads generated, CPL (Cost per Lead), and conversion status.

• Oversee social media content (before–after projects, 3D visuals, client testimonials).

• Manage website related to interior design and renovation.

• Coordinate with designers and content teams for project photography and video marketing.

• Strengthen brand positioning in premium and mid-segment interior markets.

• Monitor campaign performance and make analytical reports.

• Analyze ROI, cost per lead, and sales contribution from digital channels.

• Submit monthly performance and improvement plans to management.