Job Description

Title: Digital Marketing- Expart (Ecommerce)

Company Name: International Homeware

Vacancy: 10

Age: 22 to 40 years

Location: Dhaka (Baridhara J Block)

Salary: Tk. 20000 - 30000 (Monthly)

Experience:
∎ 2 to 5 years
∎ The applicants should have experience in the following business area(s):E-commerce
∎ Freshers are also encouraged to apply.

Published: 19 Nov 2024

Education:
∎ Bachelor of Science (BSc) in Computer Science & Engineering, Master of Science (MSc) in Computer Science & Engineering, Diploma in Engineering in Computer Science & Engineering, Diploma in Engineering in Information Technology

Requirements:

Additional Requirements:
∎ Age 22 to 40 years
∎ Minimum of 2 years of experience in digital marketing, with a strong portfolio demonstrating expertise in content creation, social media management, SEO, and website management.
∎ Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) or equivalent tools for graphic design, video editing, and animation.
∎ In-depth understanding of SEO principles and experience using tools such as Google Analytics, SEMrush, Ahrefs, or Moz.
∎ Hands-on experience with WordPress WooCommerce, including site management, content updates, and basic troubleshooting.
∎ Ability to analyze campaign data, generate insights, and make informed decisions to optimize marketing strategies.
∎ Excellent verbal and written communication skills, with the ability to convey complex ideas in a clear and engaging manner.
∎ A strong sense of aesthetics and creativity, with the ability to translate brand vision into visually compelling content.
∎ Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
∎ Experience:
∎ Minimum of 2 years of experience in digital marketing, with a strong portfolio demonstrating expertise in content creation, social media management, SEO, and website management.
∎ Technical Skills:
∎ Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) or equivalent tools for graphic design, video editing, and animation.
∎ SEO Knowledge:
∎ In-depth understanding of SEO principles and experience using tools such as Google Analytics, SEMrush, Ahrefs, or Moz.
∎ Web Management:
∎ Hands-on experience with WordPress WooCommerce, including site management, content updates, and basic troubleshooting.
∎ Analytical Skills:
∎ Ability to analyze campaign data, generate insights, and make informed decisions to optimize marketing strategies.
∎ Communication:
∎ Excellent verbal and written communication skills, with the ability to convey complex ideas in a clear and engaging manner.
∎ Creativity:
∎ A strong sense of aesthetics and creativity, with the ability to translate brand vision into visually compelling content.
∎ Time Management:
∎ Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.

Responsibilities & Context:
∎ Design and produce compelling graphic content that aligns with IHW’s brand identity, including banners, social media posts, infographics, and email templates.
∎ Create and edit high-quality video content for various platforms, showcasing products, tutorials, promotional campaigns, and customer testimonials.
∎ Develop engaging animation content that brings our brand story to life and enhances our visual communication across digital channels.
∎ Manage the content calendar, ensuring a consistent and strategic posting schedule across all platforms.
∎ Lead the strategy and execution of IHW's social media presence, crafting engaging posts that resonate with our audience and drive engagement.
∎ Monitor social media trends, hashtags, and algorithm changes to optimize content for maximum reach and impact.
∎ Interact with followers, respond to inquiries and comments, and foster a positive online community around the IHW brand.
∎ Analyze social media performance metrics and adjust strategies to improve engagement and follower growth.
∎ Conduct comprehensive keyword research and implement on-page and off-page SEO strategies to improve organic search rankings and increase website traffic.
∎ Optimize website content, meta tags, and URLs in alignment with SEO best practices.
∎ Manage the IHW website using WordPress WooCommerce, ensuring that all content is up-to-date, visually appealing, and user-friendly.
∎ Coordinate with web developers and IT teams to troubleshoot issues and implement new features or improvements.
∎ Plan, execute, and manage digital marketing campaigns across various channels, including social media, email, and paid advertising.
∎ Collaborate with the marketing team to develop campaign ideas that align with broader marketing goals and brand messaging.
∎ Track and report on campaign performance, using data-driven insights to refine strategies and maximize ROI.
∎ Stay ahead of industry trends, emerging platforms, and best practices to keep IHW at the forefront of digital marketing innovation.
∎ Work closely with cross-functional teams, including product development, sales, and customer service, to ensure cohesive marketing efforts.
∎ Present campaign ideas, progress reports, and performance analyses to stakeholders, providing clear recommendations for improvement.
∎ Attend industry events, webinars, and training sessions to continuously enhance skills and knowledge.
∎ Job Description:
∎ We are looking for a dynamic and innovative Digital Marketing Executive to spearhead our online marketing efforts. This role is critical to our growth strategy as we expand our digital footprint and enhance our brand's online presence. The ideal candidate will possess a unique blend of creative flair and technical acumen, enabling them to produce high-quality visual content, optimize our digital platforms, and drive impactful marketing campaigns.
∎ Key Responsibilities:
∎ Content Creation & Management:
∎ Design and produce compelling graphic content that aligns with IHW’s brand identity, including banners, social media posts, infographics, and email templates.
∎ Create and edit high-quality video content for various platforms, showcasing products, tutorials, promotional campaigns, and customer testimonials.
∎ Develop engaging animation content that brings our brand story to life and enhances our visual communication across digital channels.
∎ Manage the content calendar, ensuring a consistent and strategic posting schedule across all platforms.
∎ Social Media Management:
∎ Lead the strategy and execution of IHW's social media presence, crafting engaging posts that resonate with our audience and drive engagement.
∎ Monitor social media trends, hashtags, and algorithm changes to optimize content for maximum reach and impact.
∎ Interact with followers, respond to inquiries and comments, and foster a positive online community around the IHW brand.
∎ Analyze social media performance metrics and adjust strategies to improve engagement and follower growth.
∎ SEO & Website Management:
∎ Conduct comprehensive keyword research and implement on-page and off-page SEO strategies to improve organic search rankings and increase website traffic.
∎ Optimize website content, meta tags, and URLs in alignment with SEO best practices.
∎ Manage the IHW website using WordPress WooCommerce, ensuring that all content is up-to-date, visually appealing, and user-friendly.
∎ Coordinate with web developers and IT teams to troubleshoot issues and implement new features or improvements.
∎ Campaign Planning & Execution:
∎ Plan, execute, and manage digital marketing campaigns across various channels, including social media, email, and paid advertising.
∎ Collaborate with the marketing team to develop campaign ideas that align with broader marketing goals and brand messaging.
∎ Track and report on campaign performance, using data-driven insights to refine strategies and maximize ROI.
∎ Stay ahead of industry trends, emerging platforms, and best practices to keep IHW at the forefront of digital marketing innovation.
∎ Collaboration & Communication:
∎ Work closely with cross-functional teams, including product development, sales, and customer service, to ensure cohesive marketing efforts.
∎ Present campaign ideas, progress reports, and performance analyses to stakeholders, providing clear recommendations for improvement.
∎ Attend industry events, webinars, and training sessions to continuously enhance skills and knowledge.

Skills & Expertise:

Compensation & Other Benefits:
∎ T/A, Mobile bill, Tour allowance, Medical allowance
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Mobile Bill
∎ Daily Snacks
∎ Incentive
∎ Financial Help
∎ Salary Loan
∎ Mobile Bill
∎ Daily Snacks
∎ Incentive
∎ Financial Help
∎ Salary Loan

Workplace:
∎ Work at office

Employment Status: Full Time

Gender:
∎ Only Male

Job Location: Dhaka (Baridhara J Block)

Job Highlights:
∎ Social Media Management
∎ SEO & Website Management
∎ Campaign Planning & Execution
∎ Collaboration & Communication
∎ Data Analyze
∎ Social Media Management
∎ SEO & Website Management
∎ Campaign Planning & Execution
∎ Collaboration & Communication
∎ Data Analyze

Company Information:
∎ International Homeware
∎ HOUSE NO-12, ROAD NO-2(B), BLOCK NO-J, BARIDHARA,VATARA,DHAKA. N.B- BADDA-NOTUN BAZAR OVERBRIDGE,NEAR VATARA POLICE STATION,BESIDES UPOSHOM HOSPITAL.
∎ https://ihwbd.com
∎ International Homeware is your one-stop destination when you think of crockeries, household electrical appliances, glassware and kitchen utensils. With eleven showrooms all around the city, International Homeware has been serving all homemakers in the country with wide range of household items without compromising with quality and style since 1957. Its suppliers include leading nations such as England, Italy, France, Brazil, Japan, Thailand, India and China.
Find us on: www.facebook.com/ihwbd


Address::
∎ HOUSE NO-12, ROAD NO-2(B), BLOCK NO-J, BARIDHARA,VATARA,DHAKA. N.B- BADDA-NOTUN BAZAR OVERBRIDGE,NEAR VATARA POLICE STATION,BESIDES UPOSHOM HOSPITAL.
∎ https://ihwbd.com
∎ International Homeware is your one-stop destination when you think of crockeries, household electrical appliances, glassware and kitchen utensils. With eleven showrooms all around the city, International Homeware has been serving all homemakers in the country with wide range of household items without compromising with quality and style since 1957. Its suppliers include leading nations such as England, Italy, France, Brazil, Japan, Thailand, India and China.Find us on: www.facebook.com/ihwbd

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 19 Dec 2024

Category: IT/Telecommunication