Title: Digital Marketing Executive
Company Name: Scholars Zone
Vacancy: 03
Age: 26 to 30 years
Job Location: Anywhere in Bangladesh
Salary: Negotiable
Experience:
Digital Marketing Strategy & Campaign Planning
Social Media Management (Instagram, Facebook, LinkedIn, TikTok)
Content Creation & Copywriting
Search Engine Optimization (SEO) & Keyword Research
Search Engine Marketing (Google Ads – Basics)
Social Media Advertising (Meta Ads – Basics)
Email Marketing & Lead NurturingWebsite Content Management (WordPress – Basic)
Analytics & Performance Tracking (Google Analytics, Meta Insights)
Brand Awareness & Online Reputation Management
Market Research & Competitor Analysis
Creative Thinking & Trend Analysis
Strong Communication & Team Collaboration
Time Management & Multitasking
Job Summary
Scholars Zone is looking for a results-driven Digital Marketing Executive to plan, execute, and optimize digital marketing activities for our education consultancy brand. This role requires hands-on experience, analytical skills, and strong execution ability.
⚠️ This position is for professionals with practical digital marketing experience. Freshers should apply only if they have proven hands-on project experience.
Key Responsibilities
📣 Digital Marketing Execution
Plan, execute, and manage digital marketing campaigns across Facebook, Instagram, Google, and YouTube.
Run and optimize paid ad campaigns (Meta & Google Ads) to generate quality leads.
Monitor campaign performance and improve ROI through data-driven decisions.
📝 Content & Social Media Management
Coordinate content publishing for social media platforms.
Work with designers and video editors to execute marketing creatives.
Write or coordinate captions, ad copies, and basic promotional content.
📊 Analytics & Reporting
Track and analyze performance using Meta Ads Manager, Google Analytics, and Google Ads.
Prepare regular performance reports and insights.
Optimize campaigns based on audience behavior and conversion data.
🔍 SEO & Website Support
Support basic SEO activities (on-page optimization, keyword usage).
Assist in website content updates and landing page optimization.
Required Skills & Experience (Mandatory)
✔ Minimum 1–3 years of experience in digital marketing
✔ Practical experience in Meta Ads & Google Ads
✔ Strong understanding of:
Lead generation strategies
Audience targeting & retargeting
Campaign optimization
✔ Basic knowledge of SEO and analytics tools
✔ Ability to work independently and meet deadlines