Digital Marketing Executive
Job Description
Title: Digital Marketing Executive
Company Name: Renaissance Dhaka Gulshan Hotel RDGH
Vacancy: 1
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Sales Marketing
Experience Requirements:
∎ 2 to 5 year(s)
∎ The applicants should have experience in the following business area(s):
Hotel
Job Responsibilities:
∎ Create individual marketing plans for the hotel to drive revenue across all online customers segments (leisure travel), and work with Marketing Communications Manager, Director of Sales & Marketing, General Manager and Director of Revenue Management to ensure a smooth execution.
∎ Champion of all Social media communications and brand positioning
∎ Online advertising campaigns and Key word campaigns
∎ Developing online web pages that promote the properties, and special offers (SOP) tied in with the destination or with the specific brand
∎ Manage the hotels Guest communications platform and develop innovative communications plans
∎ Hotel specific site sites development and management
∎ Other Marriott websites marketing channels
∎ Local and regional third party relationship executing third party tactical campaigns
∎ Support Divisional Online Marketing Team to provide monthly and quarterly analysis including performance of campaigns and channels, along with return on investment statistics. Maximize and optimize the performance of all online marketing channels based on these results.
∎ Leverage best practices in marketing, marketing operations and working closely with Marriott Digital Services (MDS).
∎ Website Content Management & Maintenance
∎ Work with Divisional Online Marketing Manager to ensure property content/offers are up to date and consistent with brand strategies. Develop and submit offers on the hotel's Special Offer Page(s) and Destination Site(s) (if relevant). Develop landing pages for hotel(s) and destination(s) as directed.
∎ Supervise online marketing campaigns with approved online agency.
∎ Ensure brand consistency and reinforcement in all marketing copy, photography, communications and programs.
∎ Write/proof-read copy and creative for all promotional offers
∎ Research and develop promotions/partnerships with local attractions to further hotels' web presence and online revenue, and negotiate on behalf of the hotels in the region for new online marketing initiatives.
∎ Write text, prepare photos & work with creative for the specific opportunities
∎ Locate and add our hotels to new partner marketing linking opportunities.
∎ Manage and update the hotels B&F dining site, work with the hosting company to implement improvements and enhancements
∎ Manage the hotels database and online EDM distribution for all promotional offers
∎ Manage the development, execution and tracking of offers, Marriott's proprietary property level email marketing/CRM tool.
∎ Design marketing strategies to drive stay-related revenue, as well as offers that will generate repeat business for participating hotels.
∎ Own the development and implementation of promotional offers to ensure timeliness to market.
∎ Liaise with hotel operations teams on implementation of offers. Ensure offers are properly tagged and are being tracked.
∎ Track, measure and provide analysis on success rate and "Return on Investment" to ensure we optimize on all future offers.
∎ Write/proof-read copy and creative for all promotional offers
∎ Build community with regional counterparts to learn about and leverage system-wide best practices
∎ Create and maintain matrix for hotel operations and reservations team on all promotions for the region to ensure consistency in offers and assurance that no overlap promotion exists.
∎ Own rolling promotional marketing plans and schedules for individual property.
∎ Support and manage Regional Marketing Planning and Performance Tool, by submitting & loading marketing offer into the tool and ensuring appropriate tracking tags are in place to ensure accurate measurement of each initiative.
∎ Analyze user behaviour on Special Offer Pages and Destination Sites to help optimize on initiatives going forward.
∎ Ensures that the outsourced service provider and graphic artists work are progressive and perform to the best of their ability, consistent with the image and standards of the hotel. Conducts periodic assessment for graphic artist and printer and makes necessary recommendations
Additional Requirements:
∎ Age 25 to 35 years
Salary: Negotiable
Compensation & Other Benefits:
∎ Mobile bill
∎ Lunch Facilities: Full Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Attractive Service Charge benefit
∎ Compensatory Duty Meal
∎ Bereavement Leave & Others as per Law
∎ Group Insurance Coverage
∎ Uniform & Complimentary Laundry Facility
∎ Extensive Take Care Activities
∎ Engaging Work Environment
∎ In-house Doctor Support
∎ Comprehensive Learning & Development Program
∎ Career Advancement
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 28 Nov 2023
Company Information:
∎ 30 Oct 2023
∎ Renaissance Dhaka Gulshan Hotel RDGH
∎ Address : 78 Gulshan Avenue, Gulshan-1, Dhaka -1212
Category: Marketing/Sales
:
Source: bdjobs.com
Deadline Expired on 28th Nov 2023
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