Deputy Manager/Manager (Digital Marketing & Lead Management)

Job Description

Title: Deputy Manager/Manager (Digital Marketing & Lead Management)

Company Name: Rupayan Group

Vacancy: 1

Age: Na

Job Location: Dhaka (Uttara Sector 12)

Salary: Tk. 50000 - 70000 (Monthly)

Experience: --

Published: 2026-02-17

Application Deadline: 2026-03-19

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

• Develop and execute digital marketing strategies to generate qualified interior design leads.

• Manage paid campaigns on Google Ads, Facebook, Instagram, YouTube, and LinkedIn.

• Create location-based and audience-targeted campaigns for homeowners, apartment buyers, and commercial clients.

• Plan monthly campaign calendars aligned with sales targets.

• Design and optimize landing pages for interior project inquiries.

• Implement A/B testing for ads, creatives, and call-to-action strategies.

• Track and improve lead-to-appointment and lead-to-sale conversion rates.

• Integrate digital campaigns with CRM systems.

• Ensure proper lead distribution to interior sales team.

• Monitor lead quality and follow up with sales for conversion tracking.

• Prepare weekly reports on leads generated, CPL (Cost per Lead), and conversion status.

• Oversee social media content (before–after projects, 3D visuals, client testimonials).

• Manage website related to interior design and renovation.

• Coordinate with designers and content teams for project photography and video marketing.

• Strengthen brand positioning in premium and mid-segment interior markets.

• Monitor campaign performance and make analytical reports.

• Analyze ROI, cost per lead, and sales contribution from digital channels.

• Submit monthly performance and improvement plans to management.