Job Description
Title: Degital Marketing Manager
Company Name: Nurtaj Bangladesh Ltd
Vacancy: 1
Job Location: Dhaka (DOHS Mirpur)
Employment Status: Full-time
Educational Requirements:
∎ BBA/BSC from a reputed university.
Job Responsibilities:
∎ Digital Strategy Development:
∎ Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with business goals.
∎ Research industry trends and stay updated on the latest digital marketing techniques.
∎ Content Creation and Management:
∎ Create, curate, and optimize engaging content for various digital platforms, including websites, social media, blogs, and email campaigns.
∎ Manage content calendars to ensure consistent and relevant messaging.
∎ Social Media Management:
∎ Develop and execute social media campaigns across platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
∎ Monitor social media channels, respond to comments, engage with followers, and analyze performance metrics.
∎ Search Engine Optimization (SEO):
∎ Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
∎ Monitor and analyze website traffic and user behavior using SEO tools.
∎ Pay-Per-Click (PPC) Advertising:
∎ Create, manage, and optimize PPC campaigns (Google Ads, Bing Ads, social media ads, etc.) to drive targeted traffic and conversions.
∎ Monitor ad performance, adjust budgets, and refine targeting for optimal results.
∎ Email Marketing:
∎ Design and execute email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis.
∎ Maintain and grow the email subscriber list.
∎ Analytics and Reporting:
∎ Monitor key performance indicators (KPIs) and generate regular reports to measure the effectiveness of digital marketing efforts.
∎ Use data-driven insights to make informed decisions and optimize campaigns.
∎ Conversion Rate Optimization (CRO):
∎ Analyze user behavior on websites and landing pages to identify opportunities for improving conversion rates.
∎ Implement A/B tests and other CRO techniques to enhance user experience and increase conversions.
∎ Online Reputation Management:
∎ Monitor online reviews and respond to customer feedback on various platforms to maintain a positive brand image.
Additional Requirements:
∎ Proven experience in digital marketing with a strong portfolio of successful campaigns.
∎ Proficiency in digital marketing tools such as Google Analytics, SEO tools, social media management platforms, email marketing software, etc.
∎ In-depth understanding of SEO, SEM, PPC, social media, content marketing, and email marketing best practices.
∎ Excellent written and verbal communication skills.
∎ Strong analytical and problem-solving abilities.
∎ Creative mindset with an eye for design and visual aesthetics.
∎ Ability to work independently and collaboratively in a fast-paced environment.
∎ Up-to-date with the latest digital marketing trends and technologies.
Salary: Negotiable
Compensation & Other Benefits:
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Weekly 1 holiday.
∎ Mobile Allowance
∎ Competitive salary and other admissible benefits will be given as per company policy
∎ Collaborative and supportive work environment
∎ Chance to make a real impact on the company's success
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 30 Oct 2023
Company Information:
∎ 19 Oct 2023
∎ Nurtaj Bangladesh Ltd
Category: Marketing/Sales
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