Cold Outreach & Marketing Specialist (Email + LinkedIn)

Job Description

Title: Cold Outreach & Marketing Specialist (Email + LinkedIn)

Company Name: Silicon Orchard Ltd.

Vacancy: 2

Age: 25 to 40 years

Job Location: Dhaka

Salary: Tk. 50000 - 70000 (Monthly)

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): Software Company

• Bachelor/Honors

• 1 to 3 years
• The applicants should have experience in the following business area(s): Software Company

• Age 25 to 40 years

●       Hands-on experience with cold email platforms (EmailBison,Instantly, Smartlead, Mailshake)

●       Strong knowledge of LinkedIn outreach strategies

●       Understanding of email deliverability (SPF, DKIM, DMARC)

●       Excellent English communication and copywriting skills

●       Strong research skills and attention to detail

●       Experience working with CRM systems (HubSpot, GoHighLevel)

●       Ability to analyze outreach data and optimize campaigns

●       Familiarity with tools like Apollo, Hunter, Snov, or similar lead finders

●       Prior experience in B2B sales, SaaS, marketing, or agency environments

●       Knowledge of marketing automation workflows

●       Basic understanding of digital marketing (SEO, ads, funnels) is a plus

Job Overview

We are looking for a proactive and detail-oriented Cold Outreach & Marketing Specialist to manage outbound lead generation through Email and LinkedIn. The ideal candidate has experience in cold outreach, prospect research, email deliverability, LinkedIn engagement, and performance-driven marketing strategies.

This role involves generating qualified leads, increasing brand visibility, and supporting business growth through consistent outreach campaigns.

Key Responsibilities

Cold Email Outreach

●       Build, manage, and execute cold email outreach campaigns

●       Create personalized and high-converting email templates

●       Maintain email deliverability (SPF, DKIM, DMARC, domain warm-up)

●       A/B test subject lines, email sequences, and CTAs

●       Monitor campaign metrics: open rate, reply rate, positive reply rate, conversions

●       Maintain clean data and ensure compliance with CAN-SPAM/GDPR laws

LinkedIn Outreach & Engagement

●       Research and connect with targeted prospects on LinkedIn

●       Send personalized connection requests and messages

●       Manage LinkedIn sequences using automation tools (Sales Navigator, Apollo, Octopus CRM)

●       Engage with prospect posts and build organic visibility

●       Track lead interactions and responses

Prospecting & Lead Research

●       Identify potential clients based on ICP (Ideal Customer Profile)

●       Build targeted lead lists using tools like Apollo, ZoomInfo, LinkedIn, Hunter.

●       Enrich leads with correct emails and contact details

Marketing & Reporting

●       Collaborate with the sales/marketing team to align outreach goals

●       Prepare weekly performance reports

●       Suggest improvements for messaging, targeting, and conversion strategy

Manage CRM entries and pipeline updates

• Performance bonus,Weekly 2 holidays,Over time allowance
• Salary Review: Yearly
• Lunch Facilities: Full Subsidize
• Festival Bonus: 2