Chief Sales & Marketing Officer

Job Description

Title: Chief Sales & Marketing Officer

Company Name: P.T. Consumer Products Industries

Vacancy: --

Age: 30 to 40 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 1 to 6 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG)

• IBA, Dhaka University,IBA, Jahangirnagar University,Jahangirnagar University,University of Dhaka students will get preference

• Minimum Bachelor’s degree in Business or a relevant academic discipline from any reputed university.
• Preference will be given to IBA and DU graduates.

• 1 to 6 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG)

• Age 30 to 40 years
• Only Male

Experience Requirements:

• 1–2 years of relevant experience for IBA graduates
• 5–6 years of relevant experience for non-IBA (DU) graduates
• Applicants must have prior experience in the FMCG sector.

Skills & Competencies:

• Proven knowledge of FMCG sales, retail distribution, and trade marketing.
• Proven expertise in business analysis, sales forecasting, and strategic planning.
• Excellent leadership, negotiation, and communication skills
• Ability to work with data, MIS reports, and performance dashboards.

Additional Requirements:

• Proficiency in Microsoft Office (MS Word, MS Excel, PowerPoint)
• Strong computer literacy is mandatory.

Job Context: We are looking for a dynamic, experienced, and strategic Chief Sales & Marketing Officer (CSMO) to lead and oversee the overall sales and marketing operations of our FMCG business. The incumbent will be responsible for developing and executing effective sales & marketing strategies, driving revenue growth, strengthening market presence, and improving operational efficiency in line with company goals.

Job Responsibilities:

• Develop, implement, and continuously monitor comprehensive sales and marketing strategies to achieve organizational revenue and growth targets.
• Act as the principal leader of the sales and marketing function, representing the department at senior management and strategic decision-making levels.
• Lead and control nationwide sales operations, including distributor, dealer, modern trade, corporate sales, and retail network management.
• Take full ownership of sales revenue, market expansion, and profitability (sales P&L responsibility).
• Plan and execute brand positioning, trade marketing, and promotional programs to strengthen market presence and increase market share.
• Define and control pricing strategies, trade margins, discount policies, and incentive schemes in alignment with company objectives.
• Analyze market trends, competitor activities, pricing structures, and consumer behaviours to support strategic and data-driven decision-making.
• Set sales targets and KPIs for all hierarchy levels (NSM, RSM, ASM, TSM, SO) and ensure achievement through structured action plans.
• Oversee sales forecasting, budgeting, and revenue planning in close coordination with MIS, finance, and senior management.
• Build, lead, train, and motivate the entire sales and marketing team to ensure high performance, discipline, and professional growth.
• Ensure strong coordination between sales, marketing, production, supply chain, accounts, and MIS for smooth business operations.
• Establish and enforce sales governance, discipline, ethical standards, and compliance policies across the organization.
• Develop and maintain effective reporting, monitoring, and performance evaluation systems to ensure transparency and accountability.
• Lead business growth initiatives, including new product launches, channel development, and territory expansion.
• Provide strategic inputs and recommendations to top management/board regarding sales forecasts, risks, opportunities, and long-term growth plans.
• Represent the company in key negotiations, partnerships, trade discussions, and high-level business engagements.