Branding & Digital Marketing Specialist

Job Description

Title: Branding & Digital Marketing Specialist

Company Name: Mermaid Development Ltd.

Vacancy: 01

Age: 24 to 36 years

Location: Dhaka (Banani)

Salary: Negotiable

Experience:
∎ 3 to 7 years
∎ The applicants should have experience in the following business area(s):Real Estate, Resort, Developer

Published: 4 May 2025

Education:
∎ Master of Business Administration (MBA) in Marketing, Bachelor of Business Administration (BBA) in Marketing
∎ Digital Marketing
∎ Adobe Creative Suite
∎ Graphics Design
∎ Motion Graphics
∎ Digital Marketing
∎ Adobe Creative Suite
∎ Graphics Design
∎ Motion Graphics

Requirements:

Additional Requirements:
∎ Age 24 to 36 years
∎ In-depth knowledge of the local real estate market
∎ Proven expertise in digital marketing, campaign management, and brand positioning.
∎ Strong attention to detail and deliver work that is of a high standard
∎ Experience within Digital Transformation / Change Management, Social Media / Viral Marketing, Demand Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.
∎ Training/Trade Course: Digital marketing, Graphic Design, Motion graphics (Added advantage)Excellent communication and interpersonal skills.
∎ Self-motivated, results-oriented and agile.
∎ In-depth knowledge of the local real estate market
∎ Proven expertise in digital marketing, campaign management, and brand positioning.
∎ Strong attention to detail and deliver work that is of a high standard
∎ Experience within Digital Transformation / Change Management, Social Media / Viral Marketing, Demand Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.
∎ Training/Trade Course: Digital marketing, Graphic Design, Motion graphics (Added advantage)Excellent communication and interpersonal skills.
∎ Self-motivated, results-oriented and agile.

Responsibilities & Context:
∎ Develop and implement comprehensive marketing strategies across digital and traditional platforms to drive brand awareness, lead generation and generate revenue.
∎ Identify key audience segments and create tailored messaging that resonates with different customer personas.
∎ Analyze market trends, customer behavior, and competitor activities to identify new revenue opportunities.
∎ Manage and optimize digital marketing budgets to maximize ROI across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
∎ Create engaging and conversion-focused contents for websites, social media, email campaigns, print media and other offline platforms (Bill board, signage etc.).
∎ Monitor and report on key performance metrics (KPIs) such as CTR, conversion rates, ROAS, and customer acquisition costs.
∎ Graphics content creation to create Banners, Images, and Promotions which will be displayed on the Website, Social Media, and other display platforms.
∎ Identify sponsorship and partnership opportunities and manage relationship with External Agencies, Suppliers and Media Partners to increase brand exposure.
∎ Stay updated with the latest digital marketing trends, tools, and technologies to maintain a competitive edge.
∎ Build and nurture relationships with affiliates, influencers, and partners to expand reach and drive revenue.
∎ Develop Printed Promotional Materials such as Literature, Show Cards, Banners, Leaflets, Booklet, Sticker, Brochures, etc.
∎ Explore new design techniques, tools, and technologies to enhance creativity and efficiency
∎ Job Context:
∎ The ideal candidate will have hands-on experience in leveraging multiple channels and tactics to increase brand value with visibility, drive sales and optimize ROI (Return on Investment).
∎ Key Responsibilities:
∎ Develop and implement comprehensive marketing strategies across digital and traditional platforms to drive brand awareness, lead generation and generate revenue.
∎ Identify key audience segments and create tailored messaging that resonates with different customer personas.
∎ Analyze market trends, customer behavior, and competitor activities to identify new revenue opportunities.
∎ Manage and optimize digital marketing budgets to maximize ROI across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
∎ Create engaging and conversion-focused contents for websites, social media, email campaigns, print media and other offline platforms (Bill board, signage etc.).
∎ Monitor and report on key performance metrics (KPIs) such as CTR, conversion rates, ROAS, and customer acquisition costs.
∎ Graphics content creation to create Banners, Images, and Promotions which will be displayed on the Website, Social Media, and other display platforms.
∎ Identify sponsorship and partnership opportunities and manage relationship with External Agencies, Suppliers and Media Partners to increase brand exposure.
∎ Stay updated with the latest digital marketing trends, tools, and technologies to maintain a competitive edge.
∎ Build and nurture relationships with affiliates, influencers, and partners to expand reach and drive revenue.
∎ Develop Printed Promotional Materials such as Literature, Show Cards, Banners, Leaflets, Booklet, Sticker, Brochures, etc.
∎ Explore new design techniques, tools, and technologies to enhance creativity and efficiency

Skills & Expertise:

Compensation & Other Benefits:
∎ T/A, Mobile bill, Performance bonus
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Other benefits as per company policy
∎ Other benefits as per company policy

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka (Banani)

Job Highlights:
∎ Experienced graduates from reputed universities (DU, NSU, BRAC, EWU, IUB, AIUB and BUP) are highly encouraged to apply

Read Before Apply:

Please apply only if

• you have success story and proven track record of expertise and experience in this job and

• you have a good academic track record from a reputed university.

Company Information:
∎ Mermaid Development Ltd.
∎ Praasad Trade Centre, Level-7, Kamal Ataturk Avenue , Banani, Dhaka 1213
∎ https://www.mermaidgroupbd.com/
∎ Mermaid Group is a dynamic and realistic name emerged in 2023. The company appears with authentic commitment while applying modern concept of healthy living. Mermaid Group have land business in different projects named Mermaid Green City Ltd. , Mermaid Express City Ltd., Mermaid Commercial City Ltd., Mermaid Agro Ltd., Mermaid Development Ltd. and some other business.

Address::
∎ Praasad Trade Centre, Level-7, Kamal Ataturk Avenue , Banani, Dhaka 1213
∎ https://www.mermaidgroupbd.com/
∎ Mermaid Group is a dynamic and realistic name emerged in 2023. The company appears with authentic commitment while applying modern concept of healthy living. Mermaid Group have land business in different projects named Mermaid Green City Ltd. , Mermaid Express City Ltd., Mermaid Commercial City Ltd., Mermaid Agro Ltd., Mermaid Development Ltd. and some other business.

Application Deadline: 18 May 2025

Category: Marketing/Sales