Brand Executive (Home/Small Appliance Products)
Job Description
Title: Brand Executive (Home/Small Appliance Products)
Company Name: Walton Hi-Tech Industries PLC.
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ BBA/MBA in Marketing from a reputed public/private university
Experience Requirements:
∎ 1 to 2 year(s)
∎ The applicants should have experience in the following area(s):
ATL Marketing, BTL Marketing, Digital Marketing
∎ The applicants should have experience in the following business area(s):
Electronic Equipment/Home Appliances, Group of Companies, Manufacturing (FMCG), Manufacturing (Light Engineering & Heavy Industry)
Job Responsibilities:
∎ Plan, execute, and monitor ATL (Above The Line), BTL (Below The Line), and Digital marketing activities, including event execution, promotional activities, print advertisements, graphics follow-up, and POSM marketing for washing machine products.
∎ Assist and monitor new product launch events, advertising campaigns, advertorial content approval, and joint promotions with media partners and third parties.
∎ Collaborate with trade channels to develop promotional mechanisms, special offers, in-store displays, and POS materials.
∎ Develop and execute the entire 360-degree digital brand communication and operations in line with brand objectives.
∎ Measure and report the performance of all digital marketing campaigns, analyzing data to optimize strategies.
∎ Plan, budget, and execute effective online campaigns and promotions to enhance brand visibility and customer engagement.
∎ Monitor competitors' activities through ATL-BTL (outdoor) and digital advertisements, market visits, and data analysis, and stay updated on current market trends.
∎ Contribute to the ideation and implementation of CG video/ TVC/ OVC/ RDC or any other video content.
∎ If necessary, prepare online newsletters and promotional emails and distribute them through various channels.
∎ Assist in cross-department coordination to ensure alignment with brand goals.
∎ Seek content approval from department leads and management.
∎ Perform any other tasks assigned by the department head and In-charge.
Additional Requirements:
∎ Age 22 to 30 years
∎ Proven track record of successfully developing and executing marketing strategies across multiple channels
∎ Proficiency in using digital marketing platforms and tools.
∎ Excellent creative and visual communication skills for designing branding materials.
∎ Strong project management abilities with a keen eye for detail and deadlines.
∎ Ability to analyze market trends and competitors to give strategic decisions
Salary: Negotiable
Compensation & Other Benefits:
∎ Mobile bill, Provident fund, Insurance
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ As per company policy.
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 11 Sep 2023
Company Information:
∎ 3 Sep 2023
∎ Walton Hi-Tech Industries PLC.
∎ Address : Dhaka Corporate Office: Plot-1088, Road # 80ft-2, Block-I, Bashundhara R/A, P.O- Khilkhet, P.S-Vatara, Dhaka-1229.
Category: Marketing/Sales
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