Brand Executive

Job Description

Title: Brand Executive

Company Name: Arla Foods Bangladesh Limited

Vacancy: --

Location: Dhaka

Experience:
∎ At least 6 years
∎ The applicants should have experience in the following business area(s):Food (Packaged)/Beverage

Published: 2 Feb 2025

Education:
∎ Minimum Bachelor Degree in Business, Hospitality, Marketing or a related field.

Requirements:

Additional Requirements:
∎ Minimum of 6 years of experience in Sales/ Marketing. Experience in Food Service is preferred.
∎ Product Knowledge on Cheese, Butter and other Food Service products.
∎ Strong understanding of the food service industry, including trends, customer needs, and product offerings.
∎ Proficient in MS Excel, PowerPoint and Word
∎ Analyse sales data and develop strategic business plans.
∎ Excellent Communication, Negotiation and Relationship building skill
∎ Minimum of 6 years of experience in Sales/ Marketing. Experience in Food Service is preferred.
∎ Product Knowledge on Cheese, Butter and other Food Service products.
∎ Strong understanding of the food service industry, including trends, customer needs, and product offerings.
∎ Proficient in MS Excel, PowerPoint and Word
∎ Analyse sales data and develop strategic business plans.
∎ Excellent Communication, Negotiation and Relationship building skill

Responsibilities & Context:
∎ Assist in developing and implementing strategic brand plans to promote brand growth and achieve business objectives
∎ Collaborate with creative, digital and media agencies to deploy on-time-in-full campaigns
∎ Support new product launches by coordinating with local, global and external stakeholders
∎ Regularly arrange internal product testing sessions for NPDs and share results with recommendations
∎ Review brand performance and share new/improvement ideas for digital footprint monthly
∎ Regularly visit market and consumer households to gather insights on consumer behaviour, competitor activities & industry trends
∎ and identify areas for improvement and innovation
∎ Prepare regular reports & presentations on brand performance and marketing campaigns with actionable recommendations
∎ Assist in conducting market and consumer research to monitor brand performance metrics.
∎ At Arla, we do so much more than making some of the world’s favorite dairy products! We bring tasty inspiration to the world with one of the healthiest foods known to this world – MILK! We are the farmer-owned dairy cooperative behind the well-known global and regional brands like Arla®, Lurpak®, Castello®, DANO®, Puck® in over 100 countries around the world. In Bangladesh we became part of daily life of millions of Bangladeshi people with the most loved milk brand of the country DANO!
∎ To strengthen our continuous business growth ambition in Bangladesh, Arla Foods is currently looking for an energetic and strategic individual for the position of Brand Executive.
∎ KEY RESPONSIBILITIES:
∎ Assist in developing and implementing strategic brand plans to promote brand growth and achieve business objectives
∎ Collaborate with creative, digital and media agencies to deploy on-time-in-full campaigns
∎ Support new product launches by coordinating with local, global and external stakeholders
∎ Regularly arrange internal product testing sessions for NPDs and share results with recommendations
∎ Review brand performance and share new/improvement ideas for digital footprint monthly
∎ Regularly visit market and consumer households to gather insights on consumer behaviour, competitor activities & industry trends
∎ and identify areas for improvement and innovation
∎ Prepare regular reports & presentations on brand performance and marketing campaigns with actionable recommendations
∎ Assist in conducting market and consumer research to monitor brand performance metrics.

Skills & Expertise:

Employment Status: Full Time

Job Location: Dhaka

Read Before Apply:

Only short-listed candidates will be called for the interview through standard recruitment process. Arla Foods Bangladesh reserves the right to accept or reject any application without assigning any reason whatsoever.