Asst. Manager/Deputy Manager - Brand Management (Food Commodity Products)

Job Description

Title: Asst. Manager/Deputy Manager - Brand Management (Food Commodity Products)

Company Name: Akij Resources

Vacancy: 1

Age: 25 to 35 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 4 to 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), IT Enabled Service, Shipping, Food (Packaged)/Beverage, Group of Companies, Packaging Industry

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• Professional certifications such as PCM, Diploma in Marketing Management etc. will be an added advantage.

• 4 to 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), IT Enabled Service, Shipping, Food (Packaged)/Beverage, Group of Companies, Packaging Industry

• Age 25 to 35 years

• Strong understanding of branding, marketing, and consumer behavior.

• Creativity and problem-solving abilities.

• Excellent communication and project management skills.

• Data-driven mindset with experience in analytics tools.

• Knowledge of digital marketing, SEO, and social media trends.

Brand Strategy:

• Develop and implement branding strategies to enhance Akij Essential’s brand awareness.

• Align branding efforts with business goals.

Market Research & Analysis:

• Conduct competitor analysis and customer research.

• Identify market trends and opportunities for brand positioning.

Marketing & Campaigns:

• Plan and execute brand marketing campaigns (digital, print, social media, events, etc.).

• Work with advertising agencies and internal teams to develop creative materials.

Brand Consistency & Guidelines:

• Ensure a consistent brand image across all platforms.

• Develop brand guidelines for tone, style, and visual identity.

Collaboration & Communication:

• Work with sales, product, and marketing teams to ensure cohesive messaging.

• Build relationships with influencers, media, and industry partners.

Performance Tracking:

• Measure and analyze brand performance using KPIs (brand awareness, engagement, sales impact).

• Adjust strategies based on data-driven insights.

• Mobile bill,Medical allowance,Provident fund,Weekly 2 holidays,Insurance,Gratuity
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2

• TA/DA

• Earn leave encashment