Asst. Manager -Trade Marketing & Consumer Activation
Job Description
Title: Asst. Manager -Trade Marketing & Consumer Activation
Company Name: RSPL HEALTH BANGLADESH
Vacancy: 1
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing
Experience Requirements:
∎ 3 to 5 year(s)
Job Responsibilities:
∎ •Craft annual BTL plan in alignment with marketing lead, campaign design to support secondary and tertiary sales; Consumer activation planning and execution to achieve a positive impact on specific business goals through marketing tactics
∎ • Primary interaction with consumer/consumer visit to gain insight related to product/categories/users
∎ • Help brand manager evaluate efficacy of various trade schemes that are run across geographies by tracking sec-sales uplift
∎ • Ensure regularly interactions with sales team and monitor activations
∎ • Regular market visit to ensure Merchandising & Visibility enhancement and interact with local sales team to ensure effective implementation of planned activities
∎ • Agency and vendor management and development – preparing agency brief, agency selection/negotiation, training and monitoring related to trade marketing and BTL activation
∎ • Post campaign report preparation and presentation
∎ • Interact with vendors to prepare artwork POS & trade collaterals as per marketing plan
∎ • Monitoring logistics of relevant materials to be sent across various locations related to trade/brand activities
∎ • Develop MIS capturing local execution of brand campaigns and share with brand manager
Additional Requirements:
∎ Both males and females are allowed to apply
Salary: Negotiable
Compensation & Other Benefits:
∎ Mobile bill, Performance bonus, Insurance, Gratuity
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 12 May 2022
Company Information:
∎ 12 Apr 2022
∎ RSPL HEALTH BANGLADESH
∎ Address : House No. 38, Road 4, Nikunja-1, Khilkhet, Dhaka-1229
∎ Web : www.gharidetergent.com
Category: Marketing/Sales
: Graduate with at least 3+ years of experience in marketing execution related to FMCG sector
