Title: Asst. Manager - Brand Marketing
Company Name: A Renowned Group of Companies
Vacancy: 01
Age: 30 to 35 years
Job Location: Dhaka
Salary: Tk. 50000 - 70000 (Monthly)
Experience:
4–5 years of experience in brand marketing preferably in lubricants, automotive, or FMCG.
Strong knowledge of brand strategy, product positioning, and market analysis.
Excellent communication, presentation, and negotiation skills.
Proficiency in MS Office and marketing tools (e.g., Google Analytics, CRM software).
Ability to multitask, meet deadlines, and work under pressure.
Strategic thinking with a results-oriented mindset.
Creativity and innovation in marketing approaches.
Assist in developing and executing annual brand marketing plans for lubricants and automotive oils.
Conduct market research, analyze competitor activities, and identify growth opportunities.
Support product positioning and pricing strategies aligned with business objectives.
Plan, execute, and monitor integrated marketing campaigns (ATL, BTL, and digital).
Manage creative agencies for advertisement development, packaging design, and promotional materials.
Coordinate with sales teams to align marketing efforts with field requirements.
Drive digital campaigns including SEO/SEM, social media, and influencer collaborations.
Monitor online brand presence and customer engagement and provide insights for improvement.
Promotions & Events
Organize dealer meets, product launches, trade shows, and sponsorship activities.
Plan and manage budgets for promotional activities ensuring cost-effectiveness.
Track and analyze brand performance, campaign ROI, and customer feedback.
Prepare regular reports for management review.
Work closely with sales, supply chain, and product development teams to ensure consistent brand messaging.
Liaise with external vendors, agencies, and partners for smooth campaign execution.
As per company policy.
| University | Percentage (%) |
|---|---|
| North South University | 15.60% |
| University of Dhaka | 9.01% |
| BRAC University | 4.84% |
| East West University | 4.40% |
| Independent University, Bangladesh | 3.08% |
| Southeast University | 3.08% |
| American International University Bangladesh (AIUB) | 2.86% |
| Bangladesh University of Professionals | 2.86% |
| National University | 2.64% |
| 2.42% |
| Age Range | Percentage (%) |
|---|---|
| 20-30 | 37.58% |
| 31-35 | 50.77% |
| 36-40 | 7.47% |
| 40+ | 2.20% |
| Salary Range | Percentage (%) |
|---|---|
| 0-20K | 1.76% |
| 20K-30K | 1.54% |
| 30K-40K | 3.74% |
| 40K-50K | 9.25% |
| 50K+ | 83.70% |
| Experience Range | Percentage (%) |
|---|---|
| 0 years (Freshers) | 5.71% |
| 0.1 - 1 years | 6.15% |
| 1.1 - 3 years | 14.95% |
| 3.1 - 5 years | 19.34% |
| 5+ years | 53.85% |