Assistant Marketing Manager

Job Description

Title: Assistant Marketing Manager

Company Name: TCL Global Ltd.

Vacancy: 01

Age: 25 to 35 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 4 to 7 years
• The applicants should have experience in the following business area(s): Immigration and Education Consultancy Service

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• MBA or Master’s degree holders will be given additional preference.

• 4 to 7 years
• The applicants should have experience in the following business area(s): Immigration and Education Consultancy Service

• Age 25 to 35 years

Skills & Competencies:

• Strong understanding of digital marketing and paid media

• Analytical mindset with data-driven decision making

• Good copywriting and communication skills

• Ability to manage multiple campaigns and deadlines

• Comfortable working in a fast-paced, target-driven environment

• Team player with strong coordination skills

Preferred Tools & Platforms:

• Meta Ads Manager, Google Ads, Google Analytics

• CRM systems (Zoho, HubSpot, Salesforce, etc.)

• Email/SMS marketing tools

• Project management tools (Notion, Trello, Asana)

-    TCL Global BD is looking for a suitable candidate for the position of Assistant Marketing Manager to support its business operations.

-    Support planning and execution of marketing strategies for student recruitment

-    Assist in digital marketing campaigns across Meta, Google, Instagram, TikTok, LinkedIn, YouTube

-    Manage lead generation, funnel optimization (TOFU, MOFU, BOFU), and conversion tracking

-    Coordinate with admissions, CRM, and operations teams for lead follow-up and nurturing

-    Support content development (ad copies, creatives, videos, blogs, landing pages)

-    Monitor campaign performance and optimize based on CPL, CAC, ROI, and engagement metrics

-    Assist in SEO/SEM initiatives and landing page optimization

-    Support lead segmentation, automation, and reporting

-    Help plan and execute offline activities: seminars, education fairs, webinars, campus activations

-    Coordinate with agencies, vendors, media partners, and internal teams

-    Prepare weekly and monthly marketing performance reports.

• Salary Review: Yearly
• Festival Bonus: 2

As per company policy.