Assistant Manager/Deputy Manager-Brand
Job Description
Title: Assistant Manager/Deputy Manager-Brand
Company Name: Uttara Motors Ltd.
Vacancy: --
Location: Dhaka
Salary: Negotiable
Experience:
∎ At least 10 years
Published: 27 Jul 2024
Education:
∎ Master of Business Administration (MBA) in Marketing
Requirements:
Additional Requirements:
Responsibilities & Context:
∎ Develop a strategy for the brand in alignment with the corporate plans and overall marketing plans.·
∎ Understand & defines the brand identity & align all the brands plans accordingly·
∎ Coordinate with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity·
∎ Plan product launches, ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity·
∎ Develop annual plans and budgets for the brand.·
∎ Keeps track of all brands related expenditures verses budgets.
∎ Ensure that the brand focus/ positioning is maintained through all media, PR activities and POS all locations.
∎ Conceives, develops, proposes, implements & controls attractive sales promotional drives across all digital platforms.·
∎ Ensure that the team is adequately trained in both functional and behavioral aspects on a regular basis.·
∎ Develop sales tools and collaterals.
∎ Oversee advertising and media planning etc.·
∎ Any other assignment as assigned by the management from time to time.
∎ Develop a strategy for the brand in alignment with the corporate plans and overall marketing plans.·
∎ Understand & defines the brand identity & align all the brands plans accordingly·
∎ Coordinate with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity·
∎ Plan product launches, ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity·
∎ Develop annual plans and budgets for the brand.·
∎ Keeps track of all brands related expenditures verses budgets.
∎ Ensure that the brand focus/ positioning is maintained through all media, PR activities and POS all locations.
∎ Conceives, develops, proposes, implements & controls attractive sales promotional drives across all digital platforms.·
∎ Ensure that the team is adequately trained in both functional and behavioral aspects on a regular basis.·
∎ Develop sales tools and collaterals.
∎ Oversee advertising and media planning etc.·
∎ Any other assignment as assigned by the management from time to time.
Compensation & Other Benefits:
∎ Attractive remuneration and other facilities will be offered for the deserving candidate.
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ Uttara Motors Ltd.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 26 Aug 2024
Category: Marketing/Sales
