Assistant Manager - Corporate Brand

Job Description

Title: Assistant Manager - Corporate Brand

Company Name: Meghna Group of Industries.

Vacancy: --

Age: Na

Job Location: Dhaka (Gulshan)

Salary: Negotiable

Experience:

• At least 4 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Advertising Agency, Group of Companies

• Master of Business Administration (MBA) in Marketing

• At least 4 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Advertising Agency, Group of Companies

• Experience in digital marketing will be added advantage.

• Excellent written and verbal communication skills (both Bangla & English) for creative thinking, writing and storytelling capabilities.

• Strong analytical ability to interpret market and consumer insights.

Job Context:

Meghna Group of Industries (MGI) is one of the leading conglomerates of Bangladesh. MGI is expanding its business continuously and has made a significant contribution to the economy of Bangladesh. To sustain its success and achieve ever greater heights, MGI is searching for highly motivated, proactive & energetic talents for its corporate brand team. The required position will be responsible for digital marketing, ATL, BTL activities and documentation.

Job Responsibilities:

• Collaborate with the team to enhance Meghna Group of Industries (MGI) social media (Facebook, YouTube, Instagram, LinkedIn, Threads, Google My Business) presence, amplify the efforts of digital agencies, and foster engagement with our audience.

• Analyze insights and extract valuable data by skillfully employing social listening tools, which will be used to gain a strategic advantage and inform our branding decisions.

• Ensure unwavering brand consistency across diverse digital channels to maintain a seamless user experience for our online audience.

• Assist in planning and executing Digital Media initiatives to optimize audience reach and engagement.

• Manage production activities, including AV, video documentary projects, and shooting which significantly contributed to our comprehensive brand storytelling and helped convey our brand`s identity and values effectively.

• Ensure delivery of communication materials for BTL activities, participate and execute BTL activities such as events, outdoor, etc.

• Arrange events & activations as per the plan to reach out brand’s target group (TG)

• Prepare brand analysis reports, brand awareness reports, SWOT analyses, etc to evaluate the overall health of the brand.