Assistant Manager – Brand Promotion

Job Description

Title: Assistant Manager – Brand Promotion

Company Name: KB Petrochemicals Ltd

Vacancy: 01

Age: At least 26 years

Job Location: Dhaka (Mohakhali)

Salary: Tk. 35000 (Monthly)

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry)

• Bachelor of Business Administration (BBA) in Business Administration, Marketing
• Master of Business Administration (MBA) in Marketing

• MBA/Master's degree in Marketing will be an added advantage.

• At least 5 years
• The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry)

• Age At least 26 years
• Only Male

• Strong understanding of Brand Management and Brand Promotion

• Excellent knowledge of ATL, BTL and Digital Marketing

• Strong market research and competitor-analysis capability

• Excellent presentation, communication and interpersonal skills

• Budget planning and campaign-performance analysis

• Strong leadership and team-management capability

• Proficiency in MS Word, Excel and PowerPoint

• Knowledge of digital marketing tools and social media platforms will be an advantage

Job Context

KB Petrochemicals Limited is looking for a dynamic, creative, result-oriented, and experienced Assistant Brand Promotion Manager to strengthen the market presence and brand image of KB Lubricants.

Key Responsibilities

• Develop and implement effective Brand Promotion & Marketing Strategies for KB Lubricants.

• Plan and execute ATL, BTL, digital, trade, dealer, and customer-focused promotional activities.

• Develop strategies to increase brand awareness, market visibility, customer engagement, and brand loyalty.

• Coordinate promotional campaigns, product launches, dealer programs, trade fairs, exhibitions, roadshows, and other brand activation activities.  

• Prepare promotional materials including brochures, banners, posters, leaflets, product presentations, and digital content in coordination with teams.

• Monitor market trends, competitor activities, customer preferences, and promotional campaigns.

• Conduct market visits to evaluate brand visibility, merchandising, promotional materials, and competitor positioning.

• Work closely with the Sales & Marketing Team to ensure that brand promotion activities contribute to sales growth.

• Prepare annual/monthly promotional plans and budgets and ensure proper utilization of promotional expenses.

• Measure and evaluate the effectiveness and ROI of promotional campaigns.

• Prepare regular reports on brand activities, market visibility, campaign performance, and competitor analysis.

• Support management in developing long-term brand-building strategies.

• Perform any other brand and marketing-related responsibilities assigned by Management.

• Mobile bill
• Salary Review: Yearly
• Festival Bonus: 2
• Other benefits as per Company Policy