Assistant Manager, Brand Development

Job Description

Title: Assistant Manager, Brand Development

Company Name: Star Ceramics Ltd.

Vacancy: Not specific

Job Location: Anywhere in Bangladesh

Employment Status: Full-time

Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing

Experience Requirements:
∎ 4 to 6 year(s)
∎ The applicants should have experience in the following area(s): Advertising & Promotion, Brand Planning/ Development, Branding, Competitor analysis, Digital Marketing, Market Research
∎ The applicants should have experience in the following business area(s): Manufacturing (Light Engineering & Heavy Industry), Manufacturing (FMCG)

Job Responsibilities:
∎ Carrying out market & competitor research in order to keep up to date with customer trends, as well as trying to predict future trends.
∎ Aligning with the sales plan, study market gaps to increase product visibility & presence.
∎ Plan, coordinate & execute product sampling to ensure products are well displayed & properly visible in dealer/retailer outlet.
∎ Study consumer & customer choice and then materialized into product.
∎ Establishing an effective brand message that will appeal to customers.
∎ Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers' expectations and to build the credibility of brands.
∎ Coordinate with the sales team to make certain that the brand message is incorporated into their advertising materials.
∎ To monitor the company's promotional content to determine that it is used appropriately and effectively.
∎ Ensure trade visibility and effective campaign communication.
∎ Analyzing the success of marketing campaigns and creating reports.
∎ Supervising advertising, product design and other forms of marketing to maintain consistency in branding.
∎ Supervising on-going review of social media posts or website content.
∎ Collaborate with graphic designers to help develop promotional materials.
∎ Increase company profits by implementing an effective brand campaign in marketing and media materials.

Additional Requirements:
∎ Age 30 to 40 years
∎ Both males and females are allowed to apply
∎ Analytical skills and attention to detail.
∎ An understanding of trends and an ability to respond to customer wishes.
∎ Creativity and an ability to produce innovative and original ideas.
∎ Skill to work with team.
∎ Written and verbal communication skills in English.
∎ Experience with and an understanding of market research.
∎ Time and project management skills, including the ability to work on multiple projects at the same time.
∎ An ability to think strategically and come up with campaigns.

Salary: Negotiable

Compensation & Other Benefits:
∎ T/A, Mobile bill, Profit share, Provident fund, Insurance, Gratuity
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Other admissible benefits as per company policy.

Application Deadline: November 2, 2019

Company Information:
∎ Star Ceramics Ltd.
∎ Address : House 44, Road 10, Sector 11, Uttara, Dhaka 1230
∎ Web : www.starceramicsbd.com
∎ Business : Star Ceramics Limited is one of the largest Ceramic Tiles & Sanitaryware manufacturing company in Bangladesh. We started our business in the year 2012 and today we are exclusive range of Tiles & Sanitaryware producing brand with our well proven product quality, reliability & customer satisfaction.

Category: Marketing/Sales