Area Sales Manager (Assistant Manager/ Manager) – Trade Sales
Job Description
Title: Area Sales Manager (Assistant Manager/ Manager) – Trade Sales
Company Name: B&T CABLES LTD.
Vacancy: --
Age: At most 40 years
Job Location: Dhaka (Banani)
Salary: Negotiable
Experience:
- 5 to 8 years
- The applicants should have experience in the following business area(s): Electric Wire/Cable
Published: 2026-08-16
Application Deadline: 2026-09-15
Education:
Bachelor’s degree in Business, Marketing, or any discipline.
Requirements:
- 5 to 8 years
- The applicants should have experience in the following business area(s): Electric Wire/Cable
Skills Required:
Additional Requirements:
- Age At most 40 years
Experience: 5–8 years in trade/field sales within the electrical, hardware, paints, or building materials industry.
Skills: Route planning, dealer relationship management, communication, and team supervision.
Responsibilities & Context:
Job Purpose
The Area Sales Manager (ASM) drives day-to-day sales operations, retail penetration, and territory target achievements across an assigned Area (comprising multiple districts and upazilas). The role focuses on managing local dealers, ensuring timely product delivery, enforcing field force discipline, and executing ground-level promotional activities.
Department: Sales & Marketing (Trade Division)
Reports To: Zonal Sales Manager (ZSM) / NSM
Location: District Headquarters (covering 3 to 5 Districts)
Supervises: Assistant Manager, Senior Sales Executives, Sales Executive
Job Location: Corporate office, Banani, Dhaka-1213
Key Responsibilities
Area Sales Target Achievement: Achieve assigned sales volume targets for domestic wiring, flexible cables, and power cables within the assigned area.
Retail & Outlet Coverage: Ensure Territory Officers cover all retail hardware/electrical shops according to fixed Permanent Journey Plans (PJP).
Payment & Collection Monitoring: Monitor payment recovery from local dealers and ensure timely collection against trade credit extensions.
Local Market Intelligence: Track competitor prices, retail trade margins, and promotional schemes offered by competing cable brands.
Electrician Loyalty & Influencer Push: Conduct monthly local electrician workshops (Elm-Meets) to drive pull-demand for house wiring cables.
Job Other Benifits:
Salary: Competitive salary package aligned with market standards (negotiable based on experience).
Perks: Performance-based annual Increment, vehicle facility as per company policy, mobile allowance and festival bonuses.
Employment Status: Full Time
Job Work Place:
Company Information:
Gender: Both Male and Female can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Category: Marketing/Sales
