Vice President of Product Marketing

Job Description

Title: Vice President of Product Marketing

Company Name: Ollyo

Vacancy: 01

Age: Na

Job Location: Dhaka

Salary: Tk. 200000 - 250000 (Monthly)

Experience:

• At least 7 years
• The applicants should have experience in the following business area(s): Software Company

• At least 7 years
• The applicants should have experience in the following business area(s): Software Company

• 7–10+ years in marketing for SaaS or digital products, with 2–4+ years in a leadership role.

• Skilled at risk assessment, mitigation, and solving complex go-to-market challenges.

• Proven ability to develop high-performing product marketers (PMMs) and grow future leaders.

• Exceptional storyteller with the ability to tailor messaging across segments and channels.

• Data-driven, analytical, and comfortable running experiments and using insights to iterate.

• Experience building and scaling a marketing team from zero is a plus.

• Strategic Product Marketing & Growth

  • Build and lead the product marketing strategy for Ollyo’s portfolio (Droip, Tutor LMS, and future launches).

  • Identify target segments, value propositions, and differentiated positioning.

  • Assess market and product risks, develop mitigation plans, and solve complex go-to-market challenges.

  • Contribute insights and strategic recommendations to the product roadmap and pricing by using market research and competitive analysis.

  • Create high-quality collateral and content across all GTM channels — direct mail, email, ads, webinars, sales decks, and more — with distinct narratives for each customer segment.

• Brand & Messaging

  • Own brand architecture and product storytelling across all touchpoints.

  • Drive consistent messaging across websites, campaigns, PR, and events.

• Go-to-Market (GTM) Planning

  • Launch major features and products with clear adoption and revenue goals.

  • Partner with product and engineering to build GTM plans that integrate seamlessly into product-led growth loops.

• Team Building & Leadership

  • Build, structure, and lead a high-performing marketing team from scratch.

  • Recruit, onboard, and mentor team members, growing top PMM talent and future marketing leaders.

  • You will establish a culture of experimentation, accountability, and creativity.

• Customer Lifecycle & Retention

  • Design lifecycle campaigns and customer programs to increase retention and LTV.

  • Recruit, onboard, and mentor a Customer Success team to support adoption and expansion.

• Analytics & Insights

  • Define and own key metrics (CAC, LTV, retention, MRR impact).

  • Build dashboards and reporting to enable data-driven decisions across marketing and product.

• Thought Leadership & PR

  • Develop and execute PR campaigns, partnerships, and influencer/community initiatives.

  • Represent Ollyo at events (e.g., WordCamp, SaaS conferences), webinars, and podcasts.

• Weekly 2 holidays

• Exceptional work culture and environment

• Free meals, coffee, and snacks

• Full-size gym to support wellness and fitness

• Facilities for both indoor and outdoor sports

• Free shuttle service (subject to route availability)

• Parking facility (subject to availability)

• Two festival bonuses

• Leave encashment

• Loyalty bonus

• Maternity and paternity leaves

• Designated areas for male and female Muslim prayers