Trade Marketing Manager
Job Description
Title: Trade Marketing Manager
Company Name: A Reputed FMCG Company
Vacancy: Not specific
Job Location: Dhaka (Gulshan)
Employment Status: Full-time
Educational Requirements:
∎ The incumbent must have minimum BBA degree with specialization in marketing from prestigious local universities.
Experience Requirements:
∎ At least 8 year(s)
Job Responsibilities:
∎ Prepare POSM'S budget for AOP (Annual Operational Plan), provisioning & maintain the budget against expenditure analysis.
∎ Launch various trade & sales campaign to assist sales team for achieving sales target and keep motivating the retail channel.
∎ Initiate channel awareness for products, fraud and compliance.
∎ Ensure retail understanding.
∎ Manage merchandising agency.
∎ Select the right outlets for merchandising placement & drive resource planning as per trade marketing plans.
∎ Initiate creative regional trade marketing initiatives.
∎ Manage promotional programs that attract business from distributors and retailers.
∎ Category management (planogram, promotion, merchandizing, communication) for retail & modem trade business.
∎ Manage of trade / consumer promotions including pricing, sales estimates, liaison and POS development.
∎ Develop local market promotions by promotional activities.
∎ Procurement Of merchandising materials.
∎ Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets.
Additional Requirements:
∎ 8 years' experience in sales of Which - at least three years in Trade Marketing
∎ Experience in multinational FMCG
Compensation & Other Benefits:
∎ KPI based incentive
∎ Quarterly rewards & recognition
∎ Annual leave encashment
∎ Employee insurance
∎ Festival bonus
∎ Gratuity
Application Deadline: 12 Feb 2021
Company Information:
∎ 14 Jan 2021
∎ A Reputed FMCG Company
Category: Marketing/Sales
Source: bdjobs.com
Deadline Expired on 12th Feb 2021
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