Job Description

Title: Technical Marketing Manager

Company Name: Ami Probashi Ltd.

Vacancy: 1

Location: Dhaka (Banani)

Experience:
∎ 3 to 5 years
∎ The applicants should have experience in the following business area(s):Software Company

Published: 9 Jan 2025

Education:
∎ Bachelor/Honors
∎ Bachelor’s degree in marketing, Computer Science, Engineering, or a related field.

Requirements:

Additional Requirements:
∎ 3-5 years of experience in a technical marketing role, preferably in a SaaS, tech, or startup environment.
∎ Experience in startup environments or rapid-growth companies.
∎ Familiarity with programming languages or APIs.
∎ Knowledge of account-based marketing (ABM) strategies.
∎ Strong understanding of [Insert specific technologies used by your company, e.g., cloud computing, AI, IoT, etc.].
∎ Ability to grasp and articulate complex technical concepts to non-technical audiences.
∎ Proven ability to design and execute successful marketing campaigns.
∎ Proficiency in tools like Google Analytics, HubSpot, SEMrush, or similar.
∎ Experience creating technical documentation, blog posts, or video content.
∎ Excellent writing and presentation skills.
∎ Strong data analysis skills to measure and improve campaign performance.
∎ Familiarity with A/B testing and growth hacking techniques.
∎ Excellent communication and collaboration skills.
∎ Creative problem-solving abilities and a proactive mindset.
∎ 3-5 years of experience in a technical marketing role, preferably in a SaaS, tech, or startup environment.
∎ Experience in startup environments or rapid-growth companies.
∎ Familiarity with programming languages or APIs.
∎ Knowledge of account-based marketing (ABM) strategies.
∎ 1. Technical Expertise:
∎ Strong understanding of [Insert specific technologies used by your company, e.g., cloud computing, AI, IoT, etc.].
∎ Ability to grasp and articulate complex technical concepts to non-technical audiences.
∎ 2. Marketing Skills:
∎ Proven ability to design and execute successful marketing campaigns.
∎ Proficiency in tools like Google Analytics, HubSpot, SEMrush, or similar.
∎ 3. Content Development:
∎ Experience creating technical documentation, blog posts, or video content.
∎ Excellent writing and presentation skills.
∎ 4. Analytical Mindset:
∎ Strong data analysis skills to measure and improve campaign performance.
∎ Familiarity with A/B testing and growth hacking techniques.
∎ 5. Soft Skills:
∎ Excellent communication and collaboration skills.
∎ Creative problem-solving abilities and a proactive mindset.

Responsibilities & Context:
∎ Collaborate with product and engineering teams to understand technical capabilities and translate them into marketing strategies.
∎ Develop data-driven marketing plans aligned with business objectives.
∎ Create technically accurate yet compelling content (blogs, whitepapers, case studies, videos, webinars, etc.) for various marketing channels.
∎ Simplify complex technical concepts into language that resonates with diverse audiences.
∎ Design and execute marketing campaigns targeting specific customer segments or industries.
∎ Monitor and optimize campaign performance across platforms (e.g., Google Ads, LinkedIn, email).
∎ Develop technical marketing collateral (e.g., product presentations, FAQs, competitive analysis) to support the sales team.
∎ Train the sales team on technical product features and market positioning.
∎ Research market trends, customer pain points, and competitor positioning to refine marketing strategies.
∎ Collaborate with product teams to align on feature development and roadmap priorities.
∎ Assist in product launches by creating live or recorded demonstrations that showcase product features.
∎ Partner with customers for success stories and use case development.
∎ Act as the liaison between marketing, engineering, and product teams.
∎ Advocate for customer needs based on feedback from marketing channels.
∎ Ami Probashi is a comprehensive digital platform designed to bring transparency, reduce migration costs, and speed up migration processes through convenient online services available right at your doorstep.
∎ Role Overview
∎ We are seeking a highly skilled and innovative *Technical Marketing Manager* to bridge the gap between our product development and marketing teams. You will play a critical role in translating complex technical features into compelling marketing campaigns, content, and strategies that resonate with our target audience. This is a unique opportunity to drive awareness, engagement, and adoption of cutting-edge technology in a fast-paced startup environment.
∎ Key Responsibilities
∎ 1. Strategy Development:
∎ Collaborate with product and engineering teams to understand technical capabilities and translate them into marketing strategies.
∎ Develop data-driven marketing plans aligned with business objectives.
∎ 2. Content Creation:
∎ Create technically accurate yet compelling content (blogs, whitepapers, case studies, videos, webinars, etc.) for various marketing channels.
∎ Simplify complex technical concepts into language that resonates with diverse audiences.
∎ 3. Campaign Management:
∎ Design and execute marketing campaigns targeting specific customer segments or industries.
∎ Monitor and optimize campaign performance across platforms (e.g., Google Ads, LinkedIn, email).
∎ 4. Sales Enablement:
∎ Develop technical marketing collateral (e.g., product presentations, FAQs, competitive analysis) to support the sales team.
∎ Train the sales team on technical product features and market positioning.
∎ 5. Market Analysis:
∎ Research market trends, customer pain points, and competitor positioning to refine marketing strategies.
∎ Collaborate with product teams to align on feature development and roadmap priorities.
∎ 6. Technical Demonstrations:
∎ Assist in product launches by creating live or recorded demonstrations that showcase product features.
∎ Partner with customers for success stories and use case development.
∎ 7. Cross-Functional Collaboration:
∎ Act as the liaison between marketing, engineering, and product teams.
∎ Advocate for customer needs based on feedback from marketing channels.

Compensation & Other Benefits:
∎ Competitive salary
∎ Flexible working hours
∎ Professional development and learning opportunities.
∎ Bonus (3) (Two festivals and one Year End).
∎ Weekend (2) Two: Friday and Saturday
∎ Snacks
∎ Provident fund, Gratuity
∎ Lunch Facilities: Partial Subsidize
∎ Salary Review: Yearly
∎ Transport facility subject to availability.
∎ Medical Insurance as per company policy.
∎ Life Insurance as per company policy.
∎ Excellent and friendly working environment.
∎ Competitive salary
∎ Flexible working hours
∎ Professional development and learning opportunities.
∎ Bonus (3) (Two festivals and one Year End).
∎ Weekend (2) Two: Friday and Saturday
∎ Snacks
∎ Provident fund, Gratuity
∎ Lunch Facilities: Partial Subsidize
∎ Salary Review: Yearly
∎ Transport facility subject to availability.
∎ Medical Insurance as per company policy.
∎ Life Insurance as per company policy.
∎ Excellent and friendly working environment.

Employment Status: Full Time

Job Location: Dhaka (Banani)

Company Information:
∎ Ami Probashi Ltd.
∎ Plot#68, Block H, Road 11, Banani, Dhaka 1213, Bangladesh

Address::
∎ Plot#68, Block H, Road 11, Banani, Dhaka 1213, Bangladesh

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 8 Feb 2025

Category: Marketing/Sales