Sr. Marketing Officer/ Marketing Officer

Job Description

Title: Sr. Marketing Officer/ Marketing Officer

Company Name: Debonair Group

Vacancy: 55

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• At least 3 years

• Bachelor of Science (BSc)
• Master of Science (MSc)

• Bachelor/Master's degree, Agricultural and Bio-logical Science preferable.

• At least 3 years

1. Sales & Market Performance:

• Target Achievement: Ability to meet or exceed monthly/quarterly sales and collection targets as per budget.
• Market Expansion: Success in promoting and placing products-both existing and new through proactive outreach to farmers, agro-stores, distributors, and retailers.
• Brand Awareness, market Penetration and customer focus. Building strong product or brand recognition and in gaining mindshare among stakeholders.

2. Field Activities & Farmer Engagement:

• Demo & Training Execution: Conducting product demonstrations, farmer training sessions, and promotional pre-sowing campaigns.
• Technical Support & Education: Educating clients and farmers on correct and safe usage of products.

3. Market Insights & Competitive Monitoring:

• Market Feedback: Regularly gathering and reporting insights from the field on market trends, competitor activity, and customer preferences.
• Strategy Adjustment: Using gathered data to refine marketing strategy and campaigns.

4. Planning, Reporting & Documentation:

• Sales & Budget Planning: Preparing accurate forecasts, sales plans, and marketing campaign budgets.
• Timely Reporting: Submitting regular activity, sales, and expense reports promptly and with accuracy.

5. Client & Channel Relationship Management:

• Networking: Building strong ties with traders, dealers, distributors, and farmers; maintaining these relationships for sustained business.
• Credit Handling: Managing credit accounts and ensuring collections align with company policy.

6. Operational Excellence:

• Stock/Channel Management: Ensuring the right products are available at the right place and time; effective shelf management, push-pull balance and liquidation.
• Field Execution: Efficient campaign rollout, coordination with field teams, and follow-through on sales actions.

7. Technical & Analytical Skills

• Product Knowledge: Understanding pesticide products and agricultural inputs thoroughly to offer credible advice.
• Market Analysis: Evaluating competitor strategies, current market conditions, and customer needs to adjust plans.

8. Communication & Soft Skills:

• Presentation & Reporting: Proficient in compiling and delivering clear, persuasive reports and presentations.
• Interpersonal Skills: Excellent negotiation, client communication, and relationship-building abilities.

9. Mobility & Availability

• Willingness to Travel: Frequent field visits to remote or rural areas are often required.
• Mobility Tools: In many cases, especially rural assignments, having a motorcycle driving license is mandatory. Prepare security road map based on travel for safely return to the family. 

10. Attitude & Reliability

• Independence & Resilience: Self-motivated and able to work under pressure; adapt to changing rural and market conditions.
• Consistency: Dependable execution of plans, disciplined follow-up, and ethical conduct.