Sr. Executive - Digital Marketing

Job Description

Title: Sr. Executive - Digital Marketing

Company Name: Lotto, Licensee-Express Leather Products Ltd.

Vacancy: --

Age: Na

Job Location: Gazipur (Tongi)

Salary: Tk. 35000 - 50000 (Monthly)

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Advertising Agency

• At least 5 years
• The applicants should have experience in the following business area(s): Advertising Agency

• Preference will be given to candidates with previous agency experience.

• Bachelor’s/Master’s degree in Marketing, Business, Computer Science, or related field (MBA is a plus)

• 3–5 years of proven experience in Meta Ads, Google Ads, Email marketing, SMS marketing and SEO management

• Strong analytical skills with proficiency in Meta Business Suite, Google Merchant Centre, Google Analytics, Google Tag Manager and Search Console

• Solid understanding of e-commerce marketing and CRO (Conversion Rate Optimisation)

• Excellent communication, project management, and problem-solving skills

• Data-driven mindset with the ability to balance creativity and performance

Position Overview:

We are looking for an experienced and visionary Digital Marketing Senior Executive to lead and elevate our digital marketing strategy across both Footwear and Apparel categories. This is a pivotal role for a strategic thinker with a passion for brand-building and performance marketing.

The ideal candidate brings a proven track record in brand-focused digital marketing, coupled with strong analytical acumen and a deep understanding of consumer behaviour. The ideal candidate will be responsible for driving sales growth through smart product assortment, effective planning, and seamless execution across all digital channels.

Key Responsibilities:

• Paid Media Buying (Meta & Google)

  • Plan, execute, and optimise campaigns on Meta Ads Manager and Google Ads (Search, Display, Shopping, YouTube)

  • Manage budgets effectively to maximise ROI and achieve KPIs

  • Create, test, and refine ad creatives and audience targeting strategies

  • Track and analyse campaign performance to guide strategic decisions

• E-Commerce Marketing

  • Drive traffic, engagement, and conversions for e-commerce platforms through integrated marketing strategies

  • Collaborate with the content and design teams to create product-focused campaigns

  • Optimise product listings and landing pages for both organic and paid visibility

  • Monitor competitor pricing and promotions to maintain competitiveness

• SEO Management

  • Develop and implement SEO strategies for brand and e-commerce websites to drive organic traffic.

  • Conduct keyword research, competitor analysis, and on-page/off-page optimisation.

  • Oversee technical SEO audits and coordinate with developers to implement fixes.

  • Monitor SEO performance and report on rankings, traffic, and conversion improvements.

• Reporting & Optimisation

  • Create regular performance reports with actionable insights.

  • Continuously test and optimise strategies for better results.

  • Stay updated on digital marketing trends, platform updates, and best practices.

• T/A,Mobile bill,Medical allowance,Profit share,Provident fund
• Salary Review: Yearly
• Festival Bonus: 2

• Opportunity to work with two iconic global brands.

• Leadership role in one of Bangladesh’s leading retail companies.

• Competitive compensation and benefits package.

• Dynamic, growth-oriented work environment.