Sr. Executive - CRM & Digital Marketing
Job Description
Title: Sr. Executive - CRM & Digital Marketing
Company Name: Texmart.
Vacancy: 1
Age: 26 to 40 years
Location: Dhaka (Uttara)
Salary: Tk. 35000 - 40000 (Monthly)
Experience:
∎ At least 6 years
∎ The applicants should have experience in the following business area(s):Retail Store, Garments, Buying House, Boutique/ Fashion
Published: 27 Mar 2025
Education:
∎ Bachelor of Business Administration (BBA) in Marketing
Requirements:
Additional Requirements:
∎ Age 26 to 40 years
∎ Minimum of 6 years of experience in CRM and digital marketing, preferably within the fashion or retail sector.
∎ Analytical Skills: Strong ability to interpret data and create actionable strategies.
∎ Creative Thinker: A knack for innovation and problem-solving to enhance customer engagement.
∎ Communication Skills: Excellent written and verbal communication skills.
∎ Project Management: Ability to handle multiple projects and meet deadlines in a fast-paced environment.
∎ Minimum of 6 years of experience in CRM and digital marketing, preferably within the fashion or retail sector.
∎ Analytical Skills: Strong ability to interpret data and create actionable strategies.
∎ Creative Thinker: A knack for innovation and problem-solving to enhance customer engagement.
∎ Communication Skills: Excellent written and verbal communication skills.
∎ Project Management: Ability to handle multiple projects and meet deadlines in a fast-paced environment.
Responsibilities & Context:
∎ Develop and Manage CRM Campaigns: Plan and execute email, SMS, and loyalty campaigns to engage and retain customers.·
∎ CRM Development and Sales Growth: Use and develop CRM software in collaboration with software developer to achieve maximum customer loyalty and sales generation on a regular basis.
∎ Customer Segmentation: Create targeted customer segments based on shopping behavior, demographics, and preferences.
∎ Analyze Customer Insights: Monitor and interpret customer data to identify trends, improve personalization, and optimize customer journeys.
∎ Retention Strategies: Develop strategies to boost customer loyalty, increase repeat purchases, and reduce churn.
∎ Social Media Campaigns: Design, implement, and analyze social media campaigns to increase brand awareness and engagement.
∎ Performance Marketing: Manage PPC campaigns, including Google Ads, Facebook Ads, and other platforms, ensuring optimal ROI.
∎ Content Marketing: Collaborate with the creative team to produce engaging content that aligns with brand objectives.
∎ SEO & Website Optimization: Work on improving website traffic through organic and paid strategies.
∎ Collaborate with design, e-commerce, and sales teams to align digital strategies with broader business goals.
∎ Manage external agencies and partners for marketing and CRM tools.
∎ Texmart Trading Company Ltd. (A concern of Giant Group) is one of the leading fashion brands retailer in Bangladesh with brands like Texmart, Occult, and Rave for Men and Women.
∎ CRM Management:
∎ Develop and Manage CRM Campaigns: Plan and execute email, SMS, and loyalty campaigns to engage and retain customers.·
∎ CRM Development and Sales Growth: Use and develop CRM software in collaboration with software developer to achieve maximum customer loyalty and sales generation on a regular basis.
∎ Customer Segmentation: Create targeted customer segments based on shopping behavior, demographics, and preferences.
∎ Analyze Customer Insights: Monitor and interpret customer data to identify trends, improve personalization, and optimize customer journeys.
∎ Retention Strategies: Develop strategies to boost customer loyalty, increase repeat purchases, and reduce churn.
∎ Digital Marketing:
∎ Social Media Campaigns: Design, implement, and analyze social media campaigns to increase brand awareness and engagement.
∎ Performance Marketing: Manage PPC campaigns, including Google Ads, Facebook Ads, and other platforms, ensuring optimal ROI.
∎ Content Marketing: Collaborate with the creative team to produce engaging content that aligns with brand objectives.
∎ SEO & Website Optimization: Work on improving website traffic through organic and paid strategies.
∎ Cross-Functional Collaboration:
∎ Collaborate with design, e-commerce, and sales teams to align digital strategies with broader business goals.
∎ Manage external agencies and partners for marketing and CRM tools.
Skills & Expertise:
Compensation & Other Benefits:
∎ Mobile bill, T/A
∎ Salary Review: Yearly
∎ Alternative Friday
∎ Other benefits as per company policy.
∎ Alternative Friday
∎ Other benefits as per company policy.
∎
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (Uttara)
Company Information:
∎ Texmart.
∎ Giant Business Tower, Level - 06, Plot - 3,3/A, Sector - 03, Uttara, Dhaka-1230.
∎ Texmart Trading Company Ltd. (concern of Giant Group) is one of the leading fashion brand retailer in Bangladesh with brand like Texmart, Occult, and Rave for Men`s and Womens.
Address::
∎ Giant Business Tower, Level - 06, Plot - 3,3/A, Sector - 03, Uttara, Dhaka-1230.
∎ Texmart Trading Company Ltd. (concern of Giant Group) is one of the leading fashion brand retailer in Bangladesh with brand like Texmart, Occult, and Rave for Men`s and Womens.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 24 Apr 2025
Category: Marketing/Sales
