Sr. Executive - CRM & Digital Marketing

Job Description

Title: Sr. Executive - CRM & Digital Marketing

Company Name: Texmart.

Vacancy: 1

Age: 26 to 40 years

Job Location: Dhaka (Uttara)

Salary: Tk. 35000 - 40000 (Monthly)

Experience:

• At least 6 years
• The applicants should have experience in the following business area(s): Retail Store, Garments, Buying House, Boutique/ Fashion

• Bachelor of Business Administration (BBA) in Marketing

• At least 6 years
• The applicants should have experience in the following business area(s): Retail Store, Garments, Buying House, Boutique/ Fashion

• Age 26 to 40 years
• Only Male

• Minimum of 6 years of experience in CRM and digital marketing, preferably within the fashion or retail sector.

• Analytical Skills: Strong ability to interpret data and create actionable strategies.

• Creative Thinker: A knack for innovation and problem-solving to enhance customer engagement.

• Communication Skills: Excellent written and verbal communication skills.

• Project Management: Ability to handle multiple projects and meet deadlines in a fast-paced environment.

Texmart Trading Company Ltd. (A concern of Giant Group) is one of the leading fashion brands retailer in Bangladesh with brands like Texmart, Occult, and Rave for Men and Women.

CRM Management:

• Develop and Manage CRM Campaigns: Plan and execute email, SMS, and loyalty campaigns to engage and retain customers.·        

• CRM Development and Sales Growth: Use and develop CRM software in collaboration with software developer to achieve maximum customer loyalty and sales generation on a regular basis.

• Customer Segmentation: Create targeted customer segments based on shopping behavior, demographics, and preferences.

• Analyze Customer Insights: Monitor and interpret customer data to identify trends, improve personalization, and optimize customer journeys.

• Retention Strategies: Develop strategies to boost customer loyalty, increase repeat purchases, and reduce churn.

Digital Marketing:

• Social Media Campaigns: Design, implement, and analyze social media campaigns to increase brand awareness and engagement.

• Performance Marketing: Manage PPC campaigns, including Google Ads, Facebook Ads, and other platforms, ensuring optimal ROI.

• Content Marketing: Collaborate with the creative team to produce engaging content that aligns with brand objectives.

• SEO & Website Optimization: Work on improving website traffic through organic and paid strategies.

Cross-Functional Collaboration:

• Collaborate with design, e-commerce, and sales teams to align digital strategies with broader business goals.

• Manage external agencies and partners for marketing and CRM tools.

• Mobile bill,T/A
• Salary Review: Yearly

• Alternative Friday

• Other benefits as per company policy.