Title: SEO & Content Distribution Specialist
Company Name: Outsource Experts Ltd.
Vacancy: 2
Age: At least 30 years
Job Location: Dhaka (Uttara Sector 13)
Salary: Tk. 40000 - 80000 (Monthly)
Experience:
Google Analytics 4 (GA4) Certification
Google Search Console / Search Ads Certifications
SEO Specialization Certifications
HubSpot Content Marketing / Inbound Marketing Certification
Technical Proficiency: Deep expertise in Google Analytics (GA4), Google Search Console, and industry-standard SEO platforms (e.g., Ahrefs, Semrush, Screaming Frog).
Analytical Mindset: Strong data-literacy skills with the ability to translate complex datasets into actionable, prioritized growth strategies.
Project Management: Proven experience collaborating with cross-functional stakeholders, particularly content creators and web developers.
Modern Distribution Skills: A strong understanding of how to format and optimize content across various digital ecosystems, including LinkedIn, online communities, and AI-driven search environments.
Communication: Exceptional written communication and outreach skills, with a knack for building genuine professional relationships.
Path is seeking a modern, data-driven SEO Growth & Content Distribution Specialist to expand our organic visibility, attract highly qualified website traffic, and drive sustainable growth across leads, customers, and revenue.
In this role, you will move beyond rigid, outdated SEO checklists. You will analyze performance data to identify high-impact opportunities, oversee technical SEO improvements, maximize the reach of our content assets, and build genuine brand authority. Success will not be measured by the sheer volume of links or posts created, but by measurable commercial outcomes, including qualified organic visibility, commercial-page performance, and revenue contribution.
Analyze Google Search Console, GA4, and SEO platform data to diagnose performance shifts, identify growth opportunities, and prioritize actions.
Produce regular, granular reports segmenting blog vs. commercial traffic, branded vs. non-branded search, rankings, CTR, leads, acquisitions, and revenue.
Evaluate how organic traffic progresses through the marketing funnel; improve the measurement of free trials, assisted conversions, and bottom-line revenue.
Conduct comprehensive website audits and coordinate the implementation of technical SEO improvements with the development team.
Verify and QA completed technical changes to ensure correct functionality and indexing.
Audit existing content to strategically recommend which pages to update, expand, consolidate, repurpose, redirect, or retire.
Repurpose high-potential content into platform-native formats (e.g., LinkedIn articles/carousels, newsletters, short-form videos, and downloadable resources).
Identify relevant industry conversations on Reddit, Quora, and professional forums; research audience pain points and draft transparent, valuable insights for expert review.
Manage social content scheduling, approval workflows, platform formatting, UTM tracking, and evergreen content recycling.
Develop digital PR campaigns, original research, and case studies to secure credible editorial coverage, brand mentions, and high-quality backlinks.
Research and coordinate podcast, webinar, and interview opportunities for company representatives, handling outreach, speaker prep, and follow-up content repurposing.
Build and nurture relationships within ecommerce, photography, retail, agency, marketplace, technology, publisher, and creator communities.
Monitor brand mentions, referring domains, backlink profiles, and competitor visibility.
Track and optimize Pathedits' visibility within emerging AI-assisted search engines alongside traditional search engines.
At Pathedits, we strictly adhere to a modern, ethical, and sustainable approach to growth. All activities must comply with search engine and platform guidelines.
Note on Strategy: We have zero tolerance for black-hat or low-quality tactics. This role completely excludes spammy forum links, automated link building, mass directory submissions, paid dofollow links, PBNs, comment spam, fabricated discussions, or manufactured community activity. We prioritize genuine value and authentic relationship-building.
Attractive salary package based on job grade
Health and Welbeing allowance
Yearly leave encashment opportunities
Dynamic Work Environment - Dynamic/Professional/Hybrid working environment with career growth opportunities
Recognition - Competitive salary, benefits, and recognition for your contributions.
Learning & Development - Ongoing training, certification, and opportunities to sharpen your expertise.