Title: Senior Officer - Marketing
Company Name: Bangladesh Lamps PLC.
Vacancy: 1
Age: At least 25 years
Job Location: Dhaka
Salary: Negotiable
Experience:
Experienced in working at Dhaka will get preference.
• Design and execute trade marketing strategies to increase product visibility, market share, and retailer engagement.
• Manage special trade offers, campaigns, and approvals, ensuring smooth implementation.
• Process and ensure timely settlement of trade claims within defined guidelines.
• Conduct market intelligence and analysis, gathering insights on competitor activities, market trends, and trade performance.
• Analyze market data to refine trade offers and enhance promotional effectiveness.
• Oversee POSM creation, distribution, and effectiveness, collaborating with vendors to maintain quality standards.
• Perform regular field visits to gather insights and feedback from retailers, traders, and customers.
• Lead influencer marketing through electricians to strengthen product loyalty.