Senior Marketing Executive

Job Description

Title: Senior Marketing Executive

Company Name: CDP Group.

Vacancy: 2

Location: Cumilla

Salary: Tk. 20000 - 30000 (Monthly)

Experience:
∎ At least 2 years
∎ The applicants should have experience in the following business area(s):Market Research Firms, Hospital, Direct Selling/Marketing Service Company, Group of Companies, Physiotherapy center, Diagnostic Centre, Clinic, Healthcare Startup

Published: 14 May 2025

Education:
∎ Bachelor/Honors
∎ Bachelor’s degree in Marketing, Communication, Business, or related field.
∎ Bachelor’s degree in Marketing, Communication, Business, or related field.

Requirements:

Additional Requirements:
∎ 2–4 years of experience in marketing, digital marketing, or B2B sales (preferably in healthcare, diagnostics, or pharma).
∎ Strong presentation and communication skills — able to confidently present services to doctors and executives.
∎ Proficient in SEO, Google Ads, Facebook campaigns, and digital content planning.
∎ Hands-on with tools like Canva, Google Business Profile, Meta Business Suite, etc.
∎ Knowledge of local market dynamics in Cumilla and patient referral systems.
∎ Smart, well-groomed, self-motivated, and aligned with corporate communication standards.
∎ Willing to travel locally for field visits as needed.
∎ Proficiency in English is a must.
∎ 2–4 years of experience in marketing, digital marketing, or B2B sales (preferably in healthcare, diagnostics, or pharma).
∎ Strong presentation and communication skills — able to confidently present services to doctors and executives.
∎ Proficient in SEO, Google Ads, Facebook campaigns, and digital content planning.
∎ Hands-on with tools like Canva, Google Business Profile, Meta Business Suite, etc.
∎ Knowledge of local market dynamics in Cumilla and patient referral systems.
∎ Smart, well-groomed, self-motivated, and aligned with corporate communication standards.
∎ Willing to travel locally for field visits as needed.
∎ Proficiency in English is a must.

Responsibilities & Context:
∎ Represent the hospital professionally in doctor meetings, institutional visits, B2B networking, and partner discussions.
∎ Plan and execute targeted digital campaigns across Facebook, Google Ads, WhatsApp, and YouTube.
∎ Contribute to SEO optimization of the hospital's digital presence (Google Business Profile, website content, local keywords).
∎ Design and deploy smart, localized marketing campaigns targeting different services.
∎ Prepare service presentations, brochures, and digital content for external promotion.
∎ Act as a communication bridge between marketing, clinical teams, and external partners.
∎ Monitor referral patterns, patient loss trends, and conduct competitive analysis.
∎ Assist in organizing health camps, patient feedback loops, testimonial collection, and service promotions.
∎ Support and coordinate with field marketing executives, helping them refine their messaging and professionalism.
∎ Regularly report KPIs and suggestions to the Head of Marketing.
∎ Location: CD Path & Hospital Pvt. Ltd., Cumilla.
∎ Position Summary:
∎ CD Path & Hospital Pvt. Ltd. is looking for a sharp, energetic, and digitally savvy Senior Marketing Executive who can bridge traditional field marketing with modern digital strategies. The ideal candidate must be capable of presenting hospital services professionally to doctors, institutions, and partners, while also executing smart campaigns across digital platforms like Facebook and Google.
∎ This role demands field discipline, presentation confidence, and a corporate mindset with the ability to work closely with leadership in driving B2B growth, patient awareness, and digital brand visibility.
∎ Key Responsibilities:
∎ Represent the hospital professionally in doctor meetings, institutional visits, B2B networking, and partner discussions.
∎ Plan and execute targeted digital campaigns across Facebook, Google Ads, WhatsApp, and YouTube.
∎ Contribute to SEO optimization of the hospital's digital presence (Google Business Profile, website content, local keywords).
∎ Design and deploy smart, localized marketing campaigns targeting different services.
∎ Prepare service presentations, brochures, and digital content for external promotion.
∎ Act as a communication bridge between marketing, clinical teams, and external partners.
∎ Monitor referral patterns, patient loss trends, and conduct competitive analysis.
∎ Assist in organizing health camps, patient feedback loops, testimonial collection, and service promotions.
∎ Support and coordinate with field marketing executives, helping them refine their messaging and professionalism.
∎ Regularly report KPIs and suggestions to the Head of Marketing.

Skills & Expertise:

Compensation & Other Benefits:
∎ A professionally structured work environment with growth opportunities.
∎ Scope to lead digital initiatives and represent the hospital externally.
∎ Performance-based incentives and direct visibility with hospital management.
∎ A collaborative team under visionary marketing leadership.
∎ Competitive salary based on experience and delivery.
∎ What We Offer:
∎ A professionally structured work environment with growth opportunities.
∎ Scope to lead digital initiatives and represent the hospital externally.
∎ Performance-based incentives and direct visibility with hospital management.
∎ A collaborative team under visionary marketing leadership.
∎ Competitive salary based on experience and delivery.
∎

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Cumilla

Read Before Apply:

Interviews will be conducted on a rolling basis, and the position will be filled as soon as a suitable candidate is identified. Early applications are encouraged.