Senior Executive - Digital Marketing (Concrete Block Products)

Job Description

Title: Senior Executive - Digital Marketing (Concrete Block Products)

Company Name: Concord Group

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Restaurant, Real Estate, Group of Companies, Tiles/Ceramic, Resort, Interior Design, Escalator/Elevator/Lift, School, Amusement Park

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA)

• 3 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Restaurant, Real Estate, Group of Companies, Tiles/Ceramic, Resort, Interior Design, Escalator/Elevator/Lift, School, Amusement Park

1.       Digital Marketing Strategy Development

• Develop digital marketing strategies to define clear objectives and target audiences to drive brand growth and engagement.

• Analyze digital trends and platform algorithm changes to refine strategies and maintain competitiveness.

2.       Content Planning & Execution

• Plan content based on campaign goals and audience interests to ensure consistent and relevant communication.

• Maintain a content calendar to schedule timely rollouts and align with campaign milestones and key business dates.

• Write compelling copy for digital platforms to attract, inform, and convert target audiences effectively.

3.       Social Media Management

• Manage social media accounts (Facebook, Instagram, LinkedIn, YouTube) to increase visibility, grow community, and enhance user engagement.

• Monitor online interactions including comments, shares, and mentions to track user sentiment and improve brand perception.

• Respond to customer queries via social channels to ensure prompt communication and build customer trust.

4.       Digital Advertising & Lead Management

• Execute or brief digital ad campaigns to drive reach, engagement, and lead conversion.

• Track performance metrics of digital ads to optimize ad effectiveness and return on investment.

• Manage leads generated through social media to support the sales team and increase conversions.

5.       Website Management

• Update and maintain the company website content to ensure accuracy, usability, and alignment with marketing goals.

• Monitor website performance to support lead generation and enhance user experience.

6.       Insights & Budget Management

• Analyze trends using tools like Google Trends to inform content strategy and marketing decisions.

• Allocate digital marketing budgets based on campaign needs and expected returns to ensure efficient resource utilization.

7.       Cross-Functional Collaboration & Vendor Coordination

• Coordinate with digital vendors to ensure timely delivery of required digital assets and services.

• Collaborate with sales and product teams to align messaging and ensure cohesive campaign execution.

• Mobile bill,Medical allowance,Insurance,Gratuity
• Salary Review: Yearly
• Festival Bonus: 2

Sick leave, Casual leave, Earn Leave and Others benefits as per company policy.