Title: Senior Executive Digital Marketing And Communication
Company Name: Safety Source (Ltd)
Vacancy: 5
Age: 25 to 40 years
Job Location: Anywhere in Bangladesh
Salary: Tk. 30000 - 60000 (Monthly)
Experience:
Preferred SkillsStrong knowledge of Facebook, Instagram, LinkedIn, YouTube, TikTokExcellent creative writing and storytelling skillsGraphic design and video editing capabilityKnowledge of Meta Business Suite, Google Analytics, Google AdsBasic SEO knowledgeExperience with Canva / Adobe Creative SuiteStrong photography and videography skillsKnowledge of AI tools for marketing and content creationGood English and communication skillsStrong portfolio demonstrating previous digital marketing/content work
Strong proficiency in Canva, Adobe Photoshop, Illustrator, Premiere Pro, CapCut, or similar creative tools.Ability to use AI-powered design and content-generation tools for graphics, videos, presentations, and social media content.Experience with AI-generated images, videos, captions, scripts, voiceovers, and creative concepts.Ability to develop AI-assisted creative campaigns while maintaining brand consistency.Familiarity with Canva AI / Magic Studio and other generative-AI platforms.Ability to create social media posts, reels, short videos, banners, promotional creatives, and marketing materials independently.Basic understanding of AI prompting / prompt engineering for marketing and creative content.Ability to combine human creativity + AI tools to produce high-quality content efficiently.Strong understanding of Facebook, Instagram, LinkedIn, YouTube, TikTok and other digital platforms.A strong portfolio demonstrating Canva/design, AI-generated content, video editing and social media work will be highly preferred.
Digital Marketing Strategy
Develop and execute digital marketing strategies aligned with company objectives.
Plan monthly/weekly digital marketing campaigns and content calendars.
Research market trends, competitors, audiences, and emerging digital platforms.
Social Media Management
Manage company social media platforms such as Facebook, LinkedIn, Instagram, YouTube, and TikTok.
Create and publish engaging posts, reels, videos, stories, and other digital content.
Maintain consistent brand identity, tone, and communication across all platforms.
Monitor comments, messages, engagement, and audience feedback.
Content Creation
Create professional photos, videos, reels, graphics, presentations, and written content.
Develop content for company branding, recruitment, corporate events, products, achievements, and campaigns.
Write captions, headlines, scripts, blogs, promotional materials, and website content.
Cover factory/company events and convert them into professional digital content.
Video Production & Editing
Shoot and edit short-form and long-form video content.
Create promotional videos, corporate videos, employee stories, interviews, reels, and campaign videos.
Use professional editing and design tools such as Adobe Premiere Pro, Photoshop, Illustrator, After Effects, Canva, etc.
AI & Content Innovation
Utilize AI tools for content ideation, copywriting, image/video concepts, research, and productivity.
Explore emerging AI-based content creation and digital marketing technologies.
Develop innovative content formats to improve audience engagement and brand visibility.
Paid Digital Marketing
Plan, execute, and monitor campaigns through platforms such as Meta Ads and Google Ads.
Manage campaign budgets and optimize advertisements based on performance.
Conduct basic audience targeting, A/B testing, and campaign optimization.
SEO & Website Content
Support website content development and basic SEO activities.
Conduct keyword and competitor research.
Improve website visibility and organic traffic through optimized content.
Analytics & Performance
Track social media and digital campaign performance.
Prepare monthly digital marketing reports covering reach, engagement, followers, leads, traffic, and conversions.
Analyze campaign results and recommend improvements.
Branding & Corporate Communication
Maintain the company's visual identity and brand standards.
Develop digital materials for corporate announcements, recruitment, events, campaigns, and employer branding.
Coordinate with HR, Marketing, Management, and other departments for content requirements.
Content Planning & Campaign Management
Develop campaign concepts from idea to publication.
Maintain a structured content calendar.
Coordinate photography/video shoots, approvals, editing, publishing, and reporting.