AI-DRIVEN DIGITAL MARKETING SPECIALIST

Job Description

Title: AI-DRIVEN DIGITAL MARKETING SPECIALIST

Company Name: Meskat

Vacancy: 03

Age: Na

Job Location: Dhaka (Mirpur, Mirpur 2, Pirerbag)

Salary: Tk. 25000 - 30000 (Monthly)

Experience: --

Published: 2026-10-03

Application Deadline: 2026-11-02

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Company Name: Meskat
Industry: E-commerce / F-commerce
Job Location: Mirpur 60 Feet, Chapra Mosjid, Dhaka
Job Type: Full-time
Experience Required: 2–3 Years
Salary Range: BDT 25,000–30,000 per month
Additional Benefits: Performance-based incentives
Salary Negotiation: Negotiable for highly experienced and exceptionally skilled candidates

Job Context

Meskat is looking for a skilled, analytical and performance-oriented AI-Driven Digital Marketing Specialist with practical expertise in Google Ads, TikTok Ads, Meta Ads, landing page development and WordPress website customization.

The ideal candidate should be capable of independently managing paid advertising campaigns, developing conversion-focused landing pages, optimizing marketing funnels and leveraging AI-powered tools to improve campaign efficiency and business performance.

We are seeking a professional who combines technical expertise, strategic thinking, data-driven decision-making and strong ownership of marketing outcomes.

Key Responsibilities

1. Google Ads & TikTok Ads Management

• Plan, execute, monitor and optimize advertising campaigns across Google Ads and TikTok Ads.

• Conduct keyword research, audience analysis, competitor research and campaign planning.

• Manage campaign budgets and optimize advertising performance based on ROI, ROAS, CPA and conversion data.

• Develop and implement retargeting, remarketing and audience segmentation strategies.

• Identify opportunities to improve campaign performance, reduce acquisition costs and increase conversions.

• Prepare regular campaign performance reports and recommend actionable improvements.

2. Landing Page Creation & Customization

• Create and customize high-converting landing pages for products, offers and advertising campaigns.

• Develop conversion-focused page structures, headlines, calls to action, forms and content sections.

• Optimize landing pages for mobile responsiveness, page speed, usability and conversion rates.

• Identify user experience issues and improve landing page performance through testing and data analysis.

• Integrate landing pages with advertising campaigns, tracking systems and conversion measurement tools.

3. WordPress Website Customization

• Customize WordPress websites, themes, page layouts and website sections according to business requirements.

• Work with Elementor or other relevant WordPress page builders.

• Customize product pages, landing pages, banners, forms and promotional sections.

• Troubleshoot common website layout, responsiveness and performance issues.

• Maintain consistency in website functionality, user experience and conversion-focused design.

4. AI-Powered Marketing & Automation

• Utilize AI tools for marketing research, campaign planning, copywriting, content development and creative ideation.

• Integrate AI into existing marketing workflows to improve efficiency, productivity and campaign execution.

• Use AI-assisted analysis to identify customer insights, market opportunities and campaign optimization strategies.

• Explore practical automation solutions for repetitive marketing tasks and reporting.

• Evaluate emerging AI technologies and implement relevant solutions that contribute to measurable business outcomes.

5. Meta Ads & Performance Marketing

• Plan, execute and optimize Facebook and Instagram advertising campaigns.

• Develop audience targeting, retargeting and conversion-focused marketing strategies.

• Test advertising creatives, copy variations, offers and campaign structures.

• Monitor key performance indicators, including ROAS, cost per purchase, cost per result and conversion rates.

• Coordinate with content and design teams to develop and improve advertising creatives.

6. Analytics, Tracking & Conversion Optimization

• Set up, monitor and troubleshoot conversion tracking, advertising pixels and relevant analytics tools.

• Work with Google Analytics 4, Google Tag Manager and other applicable tracking solutions.

• Analyze campaign and website performance to identify conversion bottlenecks.

• Recommend improvements to landing pages, marketing funnels and advertising strategies.

• Maintain accurate performance reports and support data-driven business decisions.

7. Planning, Reporting & Accountability

• Establish and monitor daily, weekly and monthly marketing objectives.

• Develop performance improvement plans based on campaign data.

• Coordinate with relevant teams to ensure effective campaign execution.

• Take ownership of assigned marketing activities, budgets and agreed performance targets.

• Identify problems proactively and implement practical, result-oriented solutions.

Educational Requirements

• Minimum Bachelor's Degree from a recognized institution.

• Candidates will be evaluated primarily on practical work experience, technical expertise, demonstrated campaign performance and proven success rather than academic qualifications alone.

• Applicants must be able to demonstrate relevant work samples, campaign reports, portfolio or other verifiable evidence of previous achievements.

Selection Priority: Practical skills, proven results, problem-solving ability and hands-on experience will be given greater importance in the recruitment process.

Experience Requirements

• Minimum 2–3 years of relevant experience in digital marketing or performance marketing.

• Proven hands-on expertise in Google Ads and TikTok Ads.

• Practical experience in e-commerce or F-commerce marketing.

• Demonstrable experience in landing page creation and WordPress website customization.

• Experience with Meta Ads, conversion tracking, campaign analytics and performance optimization.

• Practical application of AI tools in marketing, content development or workflow automation.

Required Skills & Competencies

• Advanced working knowledge of Google Ads and TikTok Ads.

• Strong understanding of paid advertising, campaign optimization and performance measurement.

• Landing page creation, customization and conversion rate optimization.

• WordPress website and page customization, preferably using Elementor.

• Working knowledge of Google Analytics 4, Google Tag Manager, pixels and conversion tracking.

• Ability to use AI tools effectively for marketing strategy, content and automation.

• Strong analytical thinking, problem-solving and reporting skills.

• Ability to work independently, manage priorities and take responsibility for outcomes.

Portfolio & Practical Assessment

Applicants should be prepared to demonstrate relevant previous work, including:

• Google Ads and TikTok Ads campaign experience.

• Previous campaign performance reports or verifiable case studies.

• Landing pages or WordPress websites created or customized by the candidate.

• Examples of AI-assisted marketing workflows or automation projects, where available.

Candidates with demonstrable results, strong technical expertise and practical problem-solving abilities will receive preference.

Employment Type

Full-time

Workplace

Work at office — Mirpur 60 Feet, Chapra Mosjid, Dhaka.

Salary & Compensation

• Monthly Salary: BDT 25,000–30,000.

• Performance Incentives: Additional incentives based on agreed performance targets and measurable results.

• For Highly Experienced Candidates: Salary is negotiable based on relevant expertise, technical capabilities and proven performance.

Personal Attributes

The successful candidate should demonstrate professionalism, initiative, accountability, attention to detail and a continuous improvement mindset. The ability to combine technical execution with strategic thinking and measurable business outcomes is essential.

Application Procedure

Interested candidates are requested to submit their updated CV and relevant portfolio or work samples.

Email: mshobuj920@gmail.com
WhatsApp: 01917084746

Email Subject: Application for AI-Driven Digital Marketing Specialist

Only candidates whose experience and practical skills align with the position's requirements should apply.

• Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2

Attractive performance-based incentive