Digital Markter and SEO Expert

Job Description

Title: Digital Markter and SEO Expert

Company Name: Al tamam global solutions

Vacancy: 1

Age: At most 35 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 2 years

• Bachelor/Honors

• At least 2 years

• Age At most 35 years

Digital Marketer & SEO Expert

Job Context

We are looking for a results-driven Digital Marketer & SEO Expert who can plan, execute, monitor, and optimize digital marketing strategies to increase brand awareness, website traffic, lead generation, and business growth.

The ideal candidate should have practical experience in SEO, Social Media Marketing, Paid Advertising, Content Strategy, Analytics, Lead Generation, and Conversion Optimization. The candidate should be able to independently research competitors, identify growth opportunities, track campaign performance, and continuously improve marketing results based on data.

Job Responsibilities

• Develop and implement complete digital marketing strategies aligned with company goals.

• Perform SEO audits and identify technical, on-page, and off-page SEO opportunities.

• Conduct keyword research, competitor analysis, search intent analysis, and content gap analysis.

• Optimize website pages, landing pages, blogs, meta titles, meta descriptions, headings, URLs, internal links, and image SEO.

• Handle Technical SEO, including indexing, crawling issues, sitemap, robots.txt, canonical tags, schema markup, redirects, broken links, Core Web Vitals, and page-speed optimization.

• Build high-quality and relevant backlinks through ethical off-page SEO strategies.

• Monitor keyword rankings, organic traffic, impressions, clicks, CTR, conversions, and other SEO KPIs.

• Manage and optimize Google Business Profile / Local SEO when required.

• Plan and manage social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok, and other relevant channels.

• Prepare monthly and weekly social media content calendars.

• Develop content ideas for posts, reels, videos, blogs, advertisements, and promotional campaigns.

• Write or coordinate compelling ad copies, captions, headlines, CTAs, and marketing content.

• Manage Meta Ads, Google Ads, Search Ads, Display Ads, Remarketing, and Lead Generation campaigns.

• Perform audience research, targeting, retargeting, lookalike audience creation, and campaign segmentation.

• Monitor and optimize campaigns based on CPC, CPM, CTR, CPL, CPA, ROAS, conversion rate, and lead quality.

• Perform A/B testing for ads, creatives, audiences, landing pages, headlines, and CTAs.

• Set up and maintain Google Analytics 4, Google Search Console, Google Tag Manager, Meta Pixel, and conversion tracking.

• Analyze website and campaign data to identify user behavior, drop-off points, and conversion opportunities.

• Work on lead generation strategies for B2B and B2C businesses.

• Improve landing pages and marketing funnels for better conversion rates.

• Conduct regular competitor and market research.

• Research current digital marketing trends, algorithm updates, platform changes, and new growth opportunities.

• Coordinate with designers, video editors, developers, sales teams, and content writers to execute campaigns effectively.

• Provide clear requirements and creative direction for promotional graphics and videos.

• Maintain consistent branding and messaging across all digital platforms.

• Track incoming leads and collaborate with the sales team to measure lead quality and conversion performance.

• Prepare weekly/monthly marketing and SEO reports with insights, achievements, challenges, and recommended next actions.

• Set measurable KPIs and continuously work toward improving traffic, leads, engagement, ranking, and ROI.

• Identify new digital channels and strategies that can help the company acquire more customers.

• Stay updated with the latest Google algorithm changes, SEO best practices, AI-assisted marketing tools, social media trends, and advertising policies.

Expected Skills & Knowledge

The candidate should have strong practical knowledge of:

• Search Engine Optimization (SEO)

• On-Page SEO

• Off-Page SEO

• Technical SEO

• Local SEO

• Keyword & Competitor Research

• Google Search Console

• Google Analytics 4

• Google Tag Manager

• Google Ads

• Meta/Facebook Ads Manager

• Meta Pixel & Conversion Tracking

• Social Media Marketing

• Content Marketing

• Lead Generation

• Marketing Funnel Strategy

• Landing Page Optimization

• Conversion Rate Optimization

• Email Marketing fundamentals

• Marketing Reporting & Analytics

• Basic understanding of WordPress / CMS

• Basic understanding of HTML and website structure

• AI tools for research, content planning, analysis, and marketing productivity

Preferred Tools

Experience with tools such as the following will be an advantage:

• Google Analytics

• Google Search Console

• Google Keyword Planner

• Google Trends

• Google Tag Manager

• Google Ads

• Meta Business Suite / Ads Manager

• SEMrush

• Ahrefs

• Moz

• Screaming Frog

• PageSpeed Insights

• Looker Studio

• Canva

• ChatGPT or similar AI tools

Key Performance Indicators (KPIs)

Performance may be evaluated based on:

• Growth in organic website traffic

• Improvement in targeted keyword rankings

• Number and quality of generated leads

• Cost per Lead (CPL)

• Cost per Acquisition (CPA)

• Conversion Rate

• Return on Ad Spend (ROAS)

• Social media reach and engagement

• Website CTR

• Organic impressions and clicks

• Backlink quality and domain growth

• Campaign ROI

• Lead-to-customer conversion rate

• Overall digital brand growth

Candidate Profile

We are looking for someone who is:

• Analytical and data-driven

• Creative and proactive

• Strong in research and problem-solving

• Able to work independently

• Target and result-oriented

• Detail-focused

• Comfortable managing multiple campaigns simultaneously

• Able to communicate and coordinate effectively with different teams

• Continuously interested in learning new digital marketing techniques